Since making this blog post, SignIQ has changed its name to Last Yard. A question I often get asked is “how do I get my data into SignIQ”. At a very high level there are 3 approaches. The best approach … Read More
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Diversify or Die Trying
Since making this blog post, SignIQ has changed its name to Last Yard. How to survive as an independent retailer in a world that is being dominated by the chains. For today’s independent supermarket retailers, the standards required to stay … Read More
Levelling up your Liquor Labels
Since making this blog post, SignIQ has changed its name to Last Yard. Liquor is all about multi-buys and multiple products. Discounts when you buy 6, Any 2 for $XX, Buy X get Y free – you name it. When … Read More
Why in-store ticketing is critical to shopper conversion
Note: Since writing this blog post, SignIQ has changed its name to Last Yard. Ticketing is one of the few opportunities retailers have to engage with their customers in the store. It is the silent salesman that guides the customer, … Read More
The do’s and don’ts of displaying prices on shelf edge tickets
At a glance, creating shelf edge tickets may seem like a simple matter. Product, description, price. Done. However, creating a shelf talker that effectively and accurately communicates price to your customers is more complex than you might think. Just by … Read More
Welcome to Last Yard
We’re Last Yard and our mission is to make the complex, simple. It’s possible you’ve never heard of us before you landed on this website, but you’ve definitely seen our work. Next time you step into your local Woolies to … Read More