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Digital shelf edge innovation in retail

Since making this blog post, SignIQ has changed its name to Last Yard.   Recently showcased by the partnership between US retailer Kroger and Microsoft, digital shelf edge imagery is now a reality. The digital shelf edge label (DSEL) is … Read More

5 key considerations when fitting your store

Since making this blog post, SignIQ has changed its name to Last Yard. Whether you are fitting or refitting your store, it is essential to keep the customer experience in mind during the process. Companies try everything they can to … Read More

How to optimise your in store ticketing process

Since making this blog post, SignIQ has changed its name to Last Yard. Business is riding a digital innovation wave, automation is spoken about and sought after everywhere, in retail this is no different. Lowering costs, increasing basket size and … Read More

The three stages of data integration – which one is right for me?

Since making this blog post, SignIQ has changed its name to Last Yard. A question I often get asked is “how do I get my data into SignIQ”. At a very high level there are 3 approaches. The best approach … Read More

Diversify or Die Trying

Since making this blog post, SignIQ has changed its name to Last Yard. How to survive as an independent retailer in a world that is being dominated by the chains. For today’s independent supermarket retailers, the standards required to stay … Read More

Levelling up your Liquor Labels

Since making this blog post, SignIQ has changed its name to Last Yard. Liquor is all about multi-buys and multiple products. Discounts when you buy 6, Any 2 for $XX, Buy X get Y free – you name it. When … Read More

Why in-store ticketing is critical to shopper conversion

Note: Since writing this blog post, SignIQ has changed its name to Last Yard. Ticketing is one of the few opportunities retailers have to engage with their customers in the store. It is the silent salesman that guides the customer, … Read More

The do’s and don’ts of displaying prices on shelf edge tickets

At a glance, creating shelf edge tickets may seem like a simple matter. Product, description, price. Done. However, creating a shelf talker that effectively and accurately communicates price to your customers is more complex than you might think. Just by … Read More

Welcome to SignIQ

Note: Since writing this blog post, SignIQ has changed its name to Last Yard. We’re SignIQ and our mission is to make the complex, simple. It’s possible you’ve never heard of us before you landed on this website, but you’ve … Read More