Imagine if retail was simple

Retail can be simple when you automate pricing, promotions, and compliance across your entire store network.

Retail’s most powerful automation platform

Backed by 25 years of experience, Last Yard 
makes retail easy


Reduce the time it takes to go from idea to 
shelf edge

What if you could create better customer experiences, deliver custom promotions, execute price changes and ensure compliance across your store network quickly and accurately?

What if you could remove silos and empower your marketing, merchandising, operations and IT teams to work together in perfect harmony?



With Last Yard's powerful automations and rules engine, you can.

Marketing

Run successful promotions and launch campaigns without IT

Last Yard's centralized templates and publishing tools ensure accurate information and a consistent look and feel at the shelf edge. Built on the principle of design once, publish everywhere, you can easily manage changes across all channels, in store and online.

Merchandising

Beat the competition to the shelf edge

Time is of the essence when it comes to staying ahead of the competition, and this means reacting quickly to market changes and consumer trends. With Last Yard, the right products always end up in the right place at the right time at the right price.

Operations

The bottom line loves efficiency

We have the industry’s most extensive library of business rules for automating retail operations. Enable your operations teams to keep stores running smoothly and implement strategies that save time and drive profitability.

IT

Complete data visibility from a centralized location

Last Yard is a single platform to manage promotions, compliance, and campaigns across all locations and endpoints. With a single platform view, there's no more wasted time with multiple, sometimes incompatible, legacy systems.

Retail moves fast. Don’t risk falling behind.

Stay ahead of the competition with our complete guide: Revolutionizing Retail: The role of In-Store/Online Dynamic Promotions

You’re in good company

We’re trusted by some of the biggest names in global retail.

Break down silos and connect your team like never before

Request a demo to see how we can simplify your employee and customer experiences.

Frequently asked questions

Design

Design changes to in-store marketing are taking too long. Can Last Yard help?

Compliance

Legislative compliance

Brand and marketing compliance

Price compliance

Training

Our store already have well-established processes.Will our staff have to be retrained?

System

Our group already prints promotion labels, and some stores have ESL. Which systems does the Last Yard platform replace?

Join our global customer network

You're in good company with our network of leading global retailers.

Contact us

How can we help you?

FAQs

Design changes to our in-store marketing take a long time for our business. How does Last Yard help?

Last Yard Studio allows your marketing or merchandising teams to rapidly prototype print and ESL design changes in minutes via an intuitive drag-and-drop designer before reviewing, approving and publishing to stores.

How does Last Yard help with compliance?

There are a number of different compliance challenges that you can solve with Last Yard:

  • Legislative compliance - locking down data and design rules so team members can’t make changes that might breach a local rule or regulation. For example, ensuring local floor pricing limits can not be broken.
  • Price compliance between the shelf and the checkout - creating automated workflows to ensure new promotions and prices are active on the shelf and at the checkout at the same time.
  • Brand and marketing compliance - allow store teams to be flexible and move fast without the risk of going off-brand.

Our store teams already have well-established daily processes. Will they all have to be re-trained?

No, Last Yard is highly configurable to ensure we can make things simpler for stores. In most cases, the existing naming conventions for your promotion types, templates, and even the way tickets are sorted as they print can be configured and aligned with your current ways of working.

Our group already prints promotion labels, and some stores have ESL. Which systems does the Last Yard platform replace?

Last Yard typically replaces your in-house developed software for generating labels and promotions each week/fortnight. It may also replace and automate manual work currently done by your creative department or agency.

It does not replace or compete with your ESL solution. All the data, design, and compliance rules centralized in Last Yard can be published in your ESL solution in real-time. Last Yard integrates with all major global ESL providers.

How long does it take to set up and deploy Last Yard?

Last Yard is a cloud-based solution and does not require any software to be installed in your stores. Connecting Last Yard to your various data sources (ERP, POS, planogram, DAM, etc.) typically takes two to four weeks.

Our user interface is designed to be simple for store teams and requires minimal training. Many customers have been able to roll out 200+ stores per week.

What is the pricing model for Last Yard?

Last Yard is a monthly subscription with a base platform fee and a per-store per-month component.