Imagine if retail was simple
Retail can be simple when you automate pricing, promotions, and compliance across your entire store network.
Retail’s most powerful automation platform
Backed by 25 years of experience, Last Yard makes retail easy
Reduce the time it takes to go from idea to shelf edge
What if you could create better customer experiences, deliver custom promotions, execute price changes and ensure compliance across your store network quickly and accurately?
What if you could remove silos and empower your marketing, merchandising, operations and IT teams to work together in perfect harmony?
With Last Yard's powerful automations and rules engine, you can.
Marketing
Run successful promotions and launch campaigns without IT
Last Yard's centralized templates and publishing tools ensure accurate information and a consistent look and feel at the shelf edge. Built on the principle of design once, publish everywhere, you can easily manage changes across all channels, in store and online.
Merchandising
Beat the competition to the shelf edge
Time is of the essence when it comes to staying ahead of the competition, and this means reacting quickly to market changes and consumer trends. With Last Yard, the right products always end up in the right place at the right time at the right price.
Operations
The bottom line loves efficiency
We have the industry’s most extensive library of business rules for automating retail operations. Enable your operations teams to keep stores running smoothly and implement strategies that save time and drive profitability.
IT
Complete data visibility from a centralized location
Last Yard is a single platform to manage promotions, compliance, and campaigns across all locations and endpoints. With a single platform view, there's no more wasted time with multiple, sometimes incompatible, legacy systems.
Retail moves fast. Don’t risk falling behind.
Stay ahead of the competition with our complete guide: Revolutionizing Retail: The role of In-Store/Online Dynamic Promotions
You’re in good company
We’re trusted by some of the biggest names in global retail.
Break down silos and connect your team like never before
Request a demo to see how we can simplify your employee and customer experiences.
Frequently asked questions
Training
Our store already have well-established processes.Will our staff have to be retrained?
System
Our group already prints promotion labels, and some stores have ESL. Which systems does the Last Yard platform replace?
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How can we help you?
FAQs
Last Yard Studio allows your marketing or merchandising teams to rapidly prototype print and ESL design changes in minutes via an intuitive drag-and-drop designer before reviewing, approving and publishing to stores.
There are a number of different compliance challenges that you can solve with Last Yard:
- Legislative compliance - locking down data and design rules so team members can’t make changes that might breach a local rule or regulation. For example, ensuring local floor pricing limits can not be broken.
- Price compliance between the shelf and the checkout - creating automated workflows to ensure new promotions and prices are active on the shelf and at the checkout at the same time.
- Brand and marketing compliance - allow store teams to be flexible and move fast without the risk of going off-brand.
No, Last Yard is highly configurable to ensure we can make things simpler for stores. In most cases, the existing naming conventions for your promotion types, templates, and even the way tickets are sorted as they print can be configured and aligned with your current ways of working.
Last Yard typically replaces your in-house developed software for generating labels and promotions each week/fortnight. It may also replace and automate manual work currently done by your creative department or agency.
It does not replace or compete with your ESL solution. All the data, design, and compliance rules centralized in Last Yard can be published in your ESL solution in real-time. Last Yard integrates with all major global ESL providers.
Last Yard is a cloud-based solution and does not require any software to be installed in your stores. Connecting Last Yard to your various data sources (ERP, POS, planogram, DAM, etc.) typically takes two to four weeks.
Our user interface is designed to be simple for store teams and requires minimal training. Many customers have been able to roll out 200+ stores per week.
Last Yard is a monthly subscription with a base platform fee and a per-store per-month component.