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Last Yard – Dynamic pricing & promotions at the retail shelf edge
Deliver a better
in-store experience
We help retailers improve efficiency and lower costs to better engage shoppers at the point of purchase.
Trusted by leading retailers
Automation powers simplicity
Co-ordinating price and promotional activity across a store network is hard. Last Yard automates the complexity so you can convert more customers.
Increase Compliance
Engage Customers
Execute on Time
Improve Productivity
Increase Compliance
Gain control & visibility across your network
Deliver price, promotion & content consistency
Ensure brand compliance group-wide
Reduce risk of non-compliance to in-country regulations
Engage Customers
Maintain head office control whilst enabling localisation
Promote on value differentiators (not just price)
Execute best practice promotions at the shelf edge
Execute on Time
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Automate price and promotional changes
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Respond quickly to market conditions and make adjustments throughout campaigns
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Integrate multiple data sources and automate logic through business rules
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Remove bottleneck & inaccuracies of centralised ticketing
Improve Productivity
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Design once and automate execution
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Use smart templates driven by business rules
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Send relevant (in stock) promotions to each store
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Reduce time in store to promote / ticket
Benefit from World's Best Practice
Promote in Real Time
Retail Data
Live retail data from multiple sources:
Product Planograms
Pricing Sales/Customers
Promotions Loyalty
Automated
Merchandising
Intelligence
Live monitoring of product changes
Presentation ready data
Business rules & workflows
Automated
Design
Intelligence
Data driven rules engine
Fine customisation & control
Dynamic layouts & elements
Publish to Channels
Automatically publish content across multiple channels:
Printed Tickets & Shelf Labels
Electronic Shelf Labels (ESL)
Digital Shelf Edge (DSE)
Digital Screens
Mobile & Online
Electronic Shelf Labels (ESL)
Digital Shelf Edge (DSE)
Digital Screens
Mobile & Online
We know that organisations struggle to manage promotional activity, which impacts sales and the customer experience. The right platform gets you back on track.
Creating successful promotions is a complex task, with multiple data sources, pricing zones, demography, sales data, competition, best available promotion, store inventory levels and more. And with much of the work in spreadsheets, it's time consuming, inflexible and prone to errors. Imagine a world where your promotions were automated. Where your rules and workflows turn data into promotions. Where you design once and content is dynamically produced at scale. Where your idea at 9am is tested in-store at midday. Where your stores only receive timely promotions that are relevant to them.
Retail Shelf Edge Promotions
Last Yard is the best of breed software to engage and convert your customers at the point of purchase. With a 20 year heritage in the original 'shelf edge' of printed tickets, we're at the forefront of the industry as we move to new channels such as Electronic Shelf Labels (ESL), Digital Shelf Edge (DSE), mobile, screens and more. For Last Yard, our secret sauce is having simplified the complexity of leveraging data to produce and distribute intelligent content in real-time. Whether the channels include printed tickets, digital displays or mobile screens will depend on where you are in your retail journey.
What customers are saying
"Over the years we’ve invested heavily in our brand, which is one of the most recognisable in retail pharmacy in Australia. Not only are we now able to leverage our branding in-store, we can do it consistently, easily, cheaply and on demand."
National Marketing & Merchandise Manager
Large Pharmacy Group
"The Last Yard platform is refreshingly innovative. Since implementation, our in store promotion process has become significantly more efficient, allowing us to focus more on our customer service and less on operational tasks. A++"
Tristan, Process Improvement
Bing Lee
“If stores don’t use Last Yard they miss out on sales from promotions.”
Operations Manager
National Pharmacy Group
Empower your Marketing Retail Operations Technology Visual Support Merchandising team
Marketing
Retail Operations
Exec Team
I.T
Marketing
Automate on-brand content creation and targeted assignment to stores, at scale.
- Deploy and adjust promotions throughout campaigns with ease
- Have total control over in-store content
- Extend best practice marketing to the point of purchase
Retail Operations
Simplify promotional management through automation and simplicity.
- Increase promotional agility through ease of execution
- Remove manual effort and automate price and promotional changes
- Increase network compliance
- Reduce errors and time spent by store staff
Exec Team
Convert more customers, remove inefficiencies and compete more effectively.
- Increase basket size and gross profit through effective promotional management
- Ensure brand and regulatory compliance
- Execute in real time at scale
- Improve operational efficiency and agility
I.T
Modern cloud based software that connects to your existing systems and data.
- Browser based
- Easy to setup
- Pilots require minimal or no IT support
- Integrate with your cloud or on-premise software
- Open API
Boost your promotions
Wherever you are on your retail journey, take a leap forward through automation and best practice.