Since making this blog post, SignIQ has changed its name to Last Yard. Recently showcased by the partnership between US retailer Kroger and Microsoft, digital shelf edge imagery is now a reality. The digital shelf edge label (DSEL) is … Read More
Author Archives: Jack McKenzie
5 key considerations when fitting your store
Since making this blog post, SignIQ has changed its name to Last Yard. Whether you are fitting or refitting your store, it is essential to keep the customer experience in mind during the process. Companies try everything they can to … Read More
Levelling up your Liquor Labels
Since making this blog post, SignIQ has changed its name to Last Yard. Liquor is all about multi-buys and multiple products. Discounts when you buy 6, Any 2 for $XX, Buy X get Y free – you name it. When … Read More
The do’s and don’ts of displaying prices on shelf edge tickets
At a glance, creating shelf edge tickets may seem like a simple matter. Product, description, price. Done. However, creating a shelf talker that effectively and accurately communicates price to your customers is more complex than you might think. Just by … Read More