Last Yard – Dynamic pricing & promotions at the retail shelf edge

Deliver a better
in-store experience

We help retailers improve efficiency and lower costs to better engage shoppers at the point of purchase.

Trusted by leading retailers

Automation powers simplicity

Co-ordinating price and promotional activity across a store network is hard. Last Yard automates the complexity so you can convert more customers.

Benefit from World's Best Practice

0 million+
monthly changes actioned in-store
0 %
customer retention

Promote in Real Time

Retail Data

Live retail data from multiple sources:

Product             Planograms
Pricing                Sales/Customers
Promotions     Loyalty


Live monitoring of product changes

Presentation ready data

Business rules & workflows


Data driven rules engine

Fine customisation & control

Dynamic layouts & elements

Publish to Channels

Automatically publish content across multiple channels:

Printed Tickets & Shelf Labels
Electronic Shelf Labels (ESL)
Digital Shelf Edge (DSE)
Digital Screens
Mobile & Online

We know that organisations struggle to manage promotional activity, which impacts sales and the customer experience. The right platform gets you back on track.

Creating successful promotions is a complex task, with multiple data sources, pricing zones, demography, sales data, competition, best available promotion, store inventory levels and more. And with much of the work in spreadsheets, it's time consuming, inflexible and prone to errors. Imagine a world where your promotions were automated. Where your rules and workflows turn data into promotions. Where you design once and content is dynamically produced at scale. Where your idea at 9am is tested in-store at midday. Where your stores only receive timely promotions that are relevant to them.

Retail Shelf Edge Promotions

Last Yard is the best of breed software to engage and convert your customers at the point of purchase. With a 20 year heritage in the original 'shelf edge' of printed tickets, we're at the forefront of the industry as we move to new channels such as Electronic Shelf Labels (ESL), Digital Shelf Edge (DSE), mobile, screens and more. For Last Yard, our secret sauce is having simplified the complexity of leveraging data to produce and distribute intelligent content in real-time. Whether the channels include printed tickets, digital displays or mobile screens will depend on where you are in your retail journey.

What customers are saying

"Over the years we’ve invested heavily in our brand, which is one of the most recognisable in retail pharmacy in Australia. Not only are we now able to leverage our branding in-store, we can do it consistently, easily, cheaply and on demand."
National Marketing & Merchandise Manager
Large Pharmacy Group
"The Last Yard platform is refreshingly innovative. Since implementation, our in store promotion process has become significantly more efficient, allowing us to focus more on our customer service and less on operational tasks. A++"
Tristan, Process Improvement
Bing Lee
“If stores don’t use Last Yard they miss out on sales from promotions.”
Operations Manager
National Pharmacy Group

Empower your Marketing Retail Operations Technology Visual Support Merchandising team

Last Yard is an AWS technology partner, and operates on the AWS cloud.

Proudly operating on the AWS cloud since 2015

Your security is our top priority

We are certified to the ISO/IEC 27001:2013 standard, providing you with the highest level of information systems and data security. The certification is an internationally recognised accreditation for information security management. Certificate No: ITGOV40267

Backed by an amazing support team

With a 97.2% customer happiness rating, you're in good hands.

Boost your promotions

Wherever you are on your retail journey, take a leap forward through automation and best practice.