The ‘last yard’ has long been a critical piece of the puzzle for retailers. How to best engage as the shopper assesses a product or offer. It involves a multitude of challenges and opportunities; understanding who the customer is, what they want - determining the right product, price, promotion and then creating the most compelling way to educate, inform and convert.
These are precisely the areas in which Last Yard can make a difference for retailers and their customers. The dual promises of ‘making it simple’ and ‘selling more stuff’ can be aligned in a single solution that uses the best of retail experience and technology to get the right person, to the right product, at the right price, at the right time. Every time.