Bridging the Gap Between Physical and Digital Retail Experiences with Last Yard and AWS

Bridging the Gap Between Physical and Digital Retail Experiences

The COVID-19 pandemic accelerated the shift towards online shopping, but brick-and-mortar stores are far from dead. Forrester research suggests that physical stores will account for the majority of US retail sales, with an estimated 72% happening in person. Retailers are actively working to digitally transform their physical spaces, creating a more engaging and personalized experience for shoppers. This transformation introduces multiple customer touchpoints, from digital signage to physical displays. However, managing these touchpoints often involves fragmented systems, leading to inefficiencies and inconsistencies. This is where Last Yard bridges the gap. 

Last Yard: A Unified Platform for In-Store Experiences

Last Yard is an in-store experience platform that helps retailers manage pricing, promotions, and signage at the shelf edge, both digitally and in print. As the number of communication channels in stores grows, retailers struggle to manage design, marketing, pricing, promotions, and compliance across all of them. Last Yard centralizes this management in one platform, creating a single source of truth for all customer touchpoints.

Last Yard and AWS: A Powerful Partnership

Last Yard operates on Amazon Web Services (AWS) because the platform requires a robust and scalable infrastructure to handle the massive amount of data generated daily.  AWS provides the power and scalability to process and analyze this data, enabling Last Yard to trigger targeted events and personalized experiences for customers in real-time.

Additionally, as an AWS Retail Competency partner, Last Yard leverages a range of enterprise-grade AWS managed services, such as Aurora and EC2, to deliver a highly available and powerful SaaS platform to its global customer base. This allows Last Yard to generate hundreds of thousands of promotions per minute, ensuring smooth and efficient operations for retailers.

A Win-Win for Retailers and Shoppers

This collaboration between Last Yard and AWS is a win-win for both retailers and shoppers.

Retailers benefit from:

  • Unified platform: Manage all physical and digital touchpoints in one place, streamlining operations.

  • Increased efficiency: Eliminate fragmented systems and improve operational efficiency.

  • Enhanced customer experience: Deliver personalized and engaging experiences for customers.

Shoppers benefit from:

  • Seamless shopping journey: Enjoy a consistent and personalized experience across all touchpoints.

  • Improved information access: Easily access product information and promotions.

  • Targeted promotions: Receive relevant and timely offers based on their preferences.

The partnership between Last Yard and AWS offers a powerful solution for retailers looking to bridge the gap between physical and digital experiences, ultimately fostering a more engaging and successful shopping journey for consumers.

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