SignIQ re-branding as Last Yard

Last Yard
Chris Stoyles

Chris Stoyles

Last Yard

Over the last 15 years, SignIQ has had the privilege of working with thousands of retailers to improve their in store ticketing process and we have loved every moment of that journey. But we believe we could achieve more for our customers.


During 2019 we conducted a review of our business with the objective of making sure we continue to live by our purpose of ‘making the complex, simple’. As a result, We’d like to share with you an important change we are making.


We’re excited to announce that we are changing our name from ‘SignIQ’ to ‘Last Yard’.

Why did we choose 'Last Yard'?

The ‘Last Yard’ has long been a critical piece of the puzzle for retailers. How to best engage at the moment the shopper assesses an offer. It involves a multitude of challenges and opportunities; understanding who the customer is, what they want – determining the right product, price, promotion and then creating the most compelling way to inform, promote and convert.


These are the areas where Last Yard can make a difference for you and your customer – by creating a single solution, that uses the best of retail experience and technology, to get the right person, to the right product, at the right price, at the right time. Every time.


While the time has come to bid a fond farewell to SignIQ, our core values and dedication to our loyal customers has not changed.


The transition plan for the change of name will be rolled out to all customers over the next month (March, 2020) in order to avoid any confusion for store users. There should be no need for you to make any changes as a result of this change.

If you are a new visitor and are looking for information on SignIQ products, please visit the new site here at Last Yard.


If at any time you would like to contact us, please feel free to do so here.

Comments are closed.