We’re Last Yard and our mission is to make the complex, simple.
It’s possible you’ve never heard of us before you landed on this website, but you’ve definitely seen our work. Next time you step into your local Woolies to do the weekly shop, take a look at our price tickets. Stopping in at Cellarbrations, The Bottle-O, or IGA Liquor to pick up a nice (and cheap) bottle of wine (or two, we’re not judging) after a long day? Those are our specials tickets telling you what’s on offer. Our promotional price tickets are also the reason you walk out of many IGAs wondering why you bought two armfuls of items when all you wanted was bread. Which you forgot to buy. Ever stocked up on cold and flu medication at TerryWhite Chemmart, Amcal, or Guardian because your co-worker (or the kids) got you sick? Our tickets are letting you know the best price. Browsing around Freedom or Harvey Norman trying to find the best deal on a couch for optimal Netflix viewing? You guessed it, that’s our work too.
All told, Last Yard is used in over 7000 stores, across 140 brands in Australia and New Zealand. We’ve been around for a long time and we know retail.
We’re in the stores you know, so where did we come from?
Our story is a simple one
Last Yard began twenty five years ago, with one man who wanted an easier way to create promotional tickets in store. It was the mid 90s and there were no automated options for creating tickets, it was a strictly DIY affair. But even the ground breaking creation of Microsoft Word, released a mere ten years earlier, could not solve the tedium of ticketing an entire retail establishment by hand. He knew he could do better, find a more engaging way to communicate with shoppers. Armed with a graphic design background, he believed he could engineer a superior, more efficient process. And he did.
From this came the birth of Last Yard.
Over time, this one man was joined by others, all motivated by the same belief that they could help to radically change the way retailers connect with the modern in store shopper.
How we can help you
Despite tales of the big bad wolf named eCommerce, bricks and mortar stores are still crucial to the future of retail. From our inception, Last Yard has existed to help retailers better connect with in store customers. Nothing more. Nothing less. We understand the fundamental law of retail, the more informed a customer, the greater likelihood there is of converting that customers basket. We believe that intelligent technology that converts data into real-world experience is what will define the future of relevant retail communications.
We help you in a very simple way, by providing the missing link between your Point of Sale system and your in store marketing. POS systems perform a number of vital functions, but the truth is, producing great promotional tickets isn’t one of them. The Last Yard platform takes in POS data through manual entry, CSV uploads or integration and, using intelligent templates, automates the design and production of content to ensure the most effective presentation of products and offers.
Our business began with edge of shelf printed tickets but that’s not where it has stopped. Bricks and mortar retail is a constant in our world, but technology is always evolving and we are at the forefront of that change. With Last Yard, you can influence shopper behaviour across both print and digital mediums. In combination with edge of shelf promotional tickets, we also leverage digital advertising, digital price boards and digital shelf edge labels, all accessed through our Cloud Shopper Conversion Platform, to give you even more opportunities to engage with your customers. What this means is that you can now have full control over what you advertise in store and when, in print form or digital, making reactive and time of day advertising easier than it ever has been.
While we have come a long way over the last twenty five years, our core values remain the same. The retailer is at the heart of everything we do. No longer one man with a computer, trying to figure out the best way to ticket an entire store, we are now 37 people, utilising the latest technology and never ending ideas, continually striving to change the face of retail.
Join us Last Yard and be a part of the retail revolution.
Connecting retailers with the modern in-store shopper.