The Platform
Keep Pricing and Promotions Accurate, Consistent, and Compliant Across Every Online & In-Store Channel
Eliminate manual updates and human error. Connect your data, automate workflows, and design and publish pricing and promotions across every online and in-store channel — all from one centralized platform.
%
Pricing & Promotions Accuracy¹
%
Faster Campaign Rollouts²
%
Team Alignment & Data Sync³
² Based on verified Last Yard customer case studies
³ When integrated successfully with Last Yard
Trusted by 10,000+
leading retail stores globally






















How Last Yard Works
Design, automate and publish your promotions and pricing in real-time across your retail network in 5 simple steps within the Last Yard platform.
Connect Your Core Retail Systems
Build Business Rules And Workflows


Create On-Brand Pricing And Promotional Templates


Publish Across All Customer Touchpoints


Render And Publish At Scale
Publish pricing and promotions instantly across every customer touchpoint — from ESLs and printed tickets to digital signage, retail media screens, eCommerce, QR-linked product information or offers, third-party APIs and more. Every update is synchronized, auditable, and executed in real time across your store network.
Monitor Performance And Turn Execution Data Into Revenue Insight







Last Yard gives retailers full visibility into pricing and promotion execution through detailed reporting and scheduled data feeds. Enterprise teams can connect Last Yard directly to their BI stack (Snowflake, Power BI, Tableau, REST API, SFTP, GCP, Amazon Redshift, etc) to monitor pricing accuracy, promotion performance, ticket status, compliance, and store execution analytics.
Automate scheduled reports and build custom dashboards to uncover trends, measure campaign impact, and continuously improve execution strategies.
Bring Last Yard With You On-The-Go
Last Yard Mobile Scanner
Turn any smart device or Android scanner into an on-the-go store mobile ticketing tool. With Last Yard’s mobile scanner, your team can walk the floor, scan products, and print new tickets or send updates to Last Yard instantly — all from the palm of their hand.
Scan & Print Instantly
Fix Errors Fast From One Platform
Publish From the Floor
Built for Control
How It Works |
3 Simple Steps

SETUP

SCAN

PRINT OR SEND TO LAST YARD
Who Last Yard Is For
Modern retail is complex, fast-moving, and highly fragmented. Each team owns part of execution — but when data and processes are disconnected, promotions go live late, prices become inconsistent across channels, and revenue is lost through preventable execution errors.
Last Yard solves this by giving marketing, merchandising, store operations, customer engagement, digital, and retail media teams one platform to execute pricing and promotions with accuracy, control, and speed across every store and channel.
Built for Every Retail Function
Marketing
Merchandising
Customer Engagement
Store Operations
Retail Media
Digital
Explore How Last Yard Supports Your Role
The Business Challenges We Solve
Retailers today face profitability, operational, and customer experience challenges, leading to missed revenue opportunities.
Broken pricing updates, delayed promotions, poor in-store compliance, data silos, and under performing retail media campaigns from ad fatigue and low conversions drain millions from margin every year. These issues compound across store networks, making it harder to scale efficiently and profitably.
From over 20 years of working with leading retailers, we’ve identified nine recurring areas of revenue leakage:
Market Volatility & Price Stability
Delayed price updates lead to lost margin and missed recovery opportunities during cost fluctuations.
Changing Consumer Behavior & Digital Empowerment
Retail Media Ad Revenue At Scale
Operational Inefficiencies & Workforce Productivity
Compliance & Regulatory Challenges
Ineffective Marketing & Promotional Execution
Food Waste & Inventory Management Issues
Fragmented Data Systems & Siloed Information
Scalability & Technological Limitations
Last Yard solves these execution gaps by unifying data, teams, and store operations — delivering real-time pricing, accurate promotions, compliant execution, automated markdowns, and monetizable in-store media across every store, at scale.
Last Yard: Powered By AWS
Last Yard’s partnership with AWS brings the power of the cloud to our retail customers. Delivering scalable, secure, high-performance solutions, Last Yard and AWS enable retailers to thrive in a competitive landscape.
Proudly operating in the AWS cloud since 2015, Last Yard prides itself on its retail expertise and on building long-term, customer-centric partnerships. We work closely with AWS to continually innovate on behalf of our customers, building fast, reliable, and cost-effective solutions.
Efficient workload management
Last Yard runs web and background workloads on AWS, leveraging containerization and auto-scaling to efficiently process and execute real-time price and promotional data at scale – automating compliance and optimizing performance.
Efficient file storage and processing
Efficiently storing and retrieving large amounts of data ensures seamless operations for our retail customers. We leverage application load balancers to distribute workloads across the cluster, optimizing resource utilization and enhancing performance.
We also provide individualized security groups for enterprise retailers that require additional security measures, structuring custom-tailored solutions to ensure their data remains protected.
ISO Certified: Your Security Is Our Top Priority
We are certified to ISO/IEC 27001:2022, providing you with the highest level of information systems and data security. The certification is an internationally recognized accreditation for information security management.
Certificate No: ITGOV40267