Create Efficiencies, Improve Accuracy and Increase Value for Customers with Dynamic Promotions
Today's consumers have access to information and choices like never before. They are tech-savvy and take the time to research a product before buying, often checking prices and comparing options on their smartphones as they browse in-store.
To remain competitive, retailers need to adapt to these new consumer trends or risk being left behind.
The key is adopting a dynamic approach to product discovery, pricing, and delivery across in-store and online channels.
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