Connected Smart Store Including In-Store Retail Media with Last Yard at NRF APAC 2025

Dates: 3rd - 5th June, 2025

Venue: Marina Bay Sands, Singapore

Booth Locations: #701 (With VusionGroup) | #407 (With AWS)

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What's In-Store at NRF 2025 Retail's Big Show APAC

Discover how in-store retail media turns attention into action.

Discover how Last Yard’s data-driven content automation with leading retail media and technology partners deliver dynamic, store-specific campaigns at scale. Sync real-time pricing, promotions, and planogram data to every shelf and screen—boosting engagement, accuracy, and retail media ROI.

Schedule a meeting with us for live demos and tailored consultations.

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How Last Yard works with Retail Media Network Partners

Live Retail Insights: Last Yard x AWS TechTalk

80% of Sales Happen In-Store. So Why Is Just 1% of Ad Spend There? That’s About to Change.

Date and Time: Tuesday, June 3 | 11:30 AM - 11:50 AM
Speaker: Patryk Lazarz (Last Yard Sales Executive - APAC)

In the fast-moving consumer goods (FMCG) sector, around 80% of purchase decisions are still made in physical stores, often influenced by what shoppers see on shelves and in-store promotions. Yet today, in-store retail media accounts for just 1% of total ad spend.

Last Yard helps retailers close that gap. As Australia’s market leader in dynamic pricing and promotional execution, powering 70–80% of enterprise retail, we're now expanding across Asia, Northern Europe, and the US.

With the launch of Last Yard Media, retailers can now activate and automate in-store retail media campaigns, dynamically tailored to each store’s data. The platform unites suppliers, marketers, retail media teams, and agencies, while integrating closely with AWS and Amazon.

Patryk will share how these innovations are reshaping in-store media and the key challenges retailers are solving today.

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Why In-Store Retail Media with Last Yard

Whether you're just starting your in-store media network or already have one in place, Last Yard seamlessly integrates with all industry-standard ad-tech platforms. This empowers you to offer innovative ad solutions to your advertisers while creating a more engaging and impactful in-store experience for your shoppers.

Inspire: Leverage planogram data to drive foot traffic to the point of purchase and create compelling customer experiences.
Enhance Brand Loyalty: Enrich brand sponsored campaigns with local store product, price and promotional information to build trust and increase ROAS.
Stay Competitive: Leverage real-time inventory and ranging data to build trust with your shoppers by ensuring impressions are only delivered when products are available for sale.

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"In-store retail media is the next frontier for retailers looking to bridge the gulf between the point of purchase and ad spend. With over 80% of sales happening in-store but less than 1% of ad budgets allocated there, the opportunity for growth is unprecedented."

Pieter Reede

VP - Global Growth, Last Yard

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