Last Yard:
Built for Every Retail Function

Enable accurate pricing, consistent promotions, and coordinated execution across head office and stores — from one platform.

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The Challenge Isn’t Strategy.
It’s Data Integration, Team Alignment and Execution at Scale.

Retail teams know what needs to happen. But the difficulty in executing price and promotion changes accurately and on time across hundreds or thousands of stores creates disconnected systems, manual workflows, and siloed teams create delays, inconsistencies, and lost revenue opportunities.

Last Yard unifies retail execution so merchandising, marketing, operations, digital, and retail media teams can work together with one connected process and full control from head office to shelf.

ROLE NAVIGATION

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Head of Merchandise

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Head of Marketing

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Head of Customer Engagement

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Head of Store Operations

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Head of Retail Media

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Head of Digital

HEAD OF MERCHANDISE

Key Responsibilities

Manage pricing, promotions, and inventory efficiently to maximize sales, drive revenue and ensure profitability.

The Challenge

Merchandising teams manage commercial performance under constant pressure from market shifts, competitor pricing, and shifting inventory positions. But without clear execution control, pricing and promotions fail to reach stores fast enough — causing margin erosion and supply imbalance.

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Pain Points

Market Volatility & Price Stability
Inability to adjust pricing dynamically leads to missed competitive advantage.
Inventory Overstock & Waste
Excess perishable goods lead to markdowns, reducing margins.
Fragmented Data Systems
Manual data reconciliation causes slow pricing updates, leading to lost revenue from demand shifts.
Inefficient Promotional Execution
Poor coordination between merchandising and store execution causes stockouts or overstocking.
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How Last Yard Helps

Reduce Time From Promotion Inception to Shelf Execution

Allows Merchandise, Marketing and Store Operations to work together on one platform, resulting in faster price and promotion activation in-store.

Dynamic Pricing Automation
Adjusts prices in real-time based on demand and competitor actions.
Automated Markdowns for Perishables
Reduces food waste and improves sell-through.
Integrated Inventory & Pricing Systems
Ensures quick adaptation to market shifts.
Seamless In-Store Execution Tracking
Prevents stockout issues by aligning pricing with inventory.

Business Impact

Maximizes margin retention, stock efficiency, and faster response to market conditions.
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HEAD OF MARKETING

Key Responsibilities

Oversee and deliver impactful promotional campaigns, consistent brand messaging, and measurable marketing ROI.

The Challenge

Marketing teams invest heavily in brand, campaigns, and seasonal promotions — but campaign performance suffers when execution at store level is delayed or inaccurate. Without consistent activation, promotional spend underperforms and marketing ROI is harder to measure.

Q

Pain Points

Ineffective Promotional Execution
Poor execution leads to lost sales due to incorrect signage or missed campaigns.
Lack of Personalization in Marketing
Generic promotions fail to drive engagement, leading to lower conversion rates.
Slow Campaign Rollout
Manual updates delay time-sensitive promotions, missing revenue opportunities during peak seasons.
Data Silos Between Marketing & Stores

Disconnected marketing and in-store execution systems lead to inconsistent pricing and promotional messaging, reducing campaign effectiveness.

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How Last Yard Helps

Automated Campaign Execution
Ensures instant updates across store signage and digital channels.
Localized Dynamic Promotions
Adjusts promotions based on regional store data and consumer behavior.
Real-Time Performance Analytics
Allows marketing to measure effectiveness and optimize future campaigns.
Integrated Marketing & Store Data
Ensures brand messaging is consistent across all touch points.

Business Impact

Higher promotional ROI, reduced execution errors, and faster time-to-market for campaigns.
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HEAD OF CUSTOMER ENGAGEMENT

Key Responsibilities

Drive customer loyalty through personalization and enhanced customer experiences.

The Challenge

Customer experience teams work to improve loyalty and retention — but trust breaks quickly when prices differ online vs in-store, promotions don’t match at checkout, or offers aren’t relevant. Without real-time price accuracy and connected data, customer confidence drops and conversion suffers.

Q

Pain Points

Inconsistent Online & In-Store Pricing
Customers lose trust when prices don’t match, leading to purchase abandonment.
Lack of Personalized Offers
Missed upsell and cross-sell opportunities due to generic promotions.
Slow Customer Issue Resolution
Manual processes delay responses to price disputes or promotional errors, affecting brand perception.
Failure to Leverage Loyalty Data
Lack of dynamic pricing adjustments based on customer shopping behavior.
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How Last Yard Helps

Real-time Price Consistency
Ensures customers see the same price across all channels.
Loyalty-Based Promotions
Personalizes discounts based on purchase history and engagement.
Automated Pricing Issue Resolution
Reduces manual errors, ensuring accurate checkout pricing.
Data-Driven Promotions
Uses (AI) insights to deliver the right offers to the right customers based on connected commerce capabilities on the shelf edge including QR code or NFC technologies.

Business Impact

Increased repeat purchases, reduced cart abandonment, and improved customer retention.
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HEAD OF STORE OPERATIONS

Key Responsibilities

Improve store efficiency, compliance, and execution quality while optimizing labor.

The Challenge

Operations teams must maintain store standards while managing labor constraints and growing execution demands. Manual price and promotion updates drain time and increase error risk. When stores cannot execute fast enough, accuracy, compliance, and productivity decline.

Q

Pain Points

Manual Price & Promotion Execution
Time-consuming updates prevent store associates from focusing on sales.
Lack of Compliance Automation
Regulatory errors lead to fines and lost revenue from incorrect pricing.
Inefficient Stock Management
Stores fail to adjust promotions based on real-time inventory levels.
Disjointed Workforce Priorities
Staff spend too much time updating signage instead of helping customers.
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How Last Yard Helps

Automated In-Store Price & Promotion Updates
Ensures instant execution without manual intervention.
Centralized Compliance Tracking
Reduces risks by enforcing regulatory pricing rules automatically.
Real-Time Inventory-Based Promotions
Prevents stock imbalances by aligning discounts with demand.
Workflow Automation
Frees up staff time, allowing them to focus on customer service.

Business Impact

Higher efficiency, reduced labor costs, and improved compliance with store execution.
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HEAD OF RETAIL MEDIA

Key Responsibilities

Monetize in-store and digital media, advertising partnerships, and optimize marketing revenue.

The Challenge

Retail media teams unlock new revenue streams — but in-store media loses impact when screens promote offers that don’t exist on shelf or pricing isn’t aligned. Without integration between media and promotions, retailers miss opportunities to monetize their physical estate.

Q

Pain Points

Underutilized Retail Media Space

Retailers can’t fully monetize in-store screens when marketing, pricing, and in-store execution are disconnected, making campaigns hard to localize or measure.

Lack of Dynamic Media Pricing

Static ad pricing prevents real-time adjustments based on market demand.

Integration Between Media & Promotions
Advertising isn’t aligned with live promotions, reducing effectiveness.
Missed Cross-Promotion Opportunities

Retailers struggle to coordinate supplier-funded promotions across channels, resulting in wasted spend and missed shopper engagement.

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How Last Yard Helps

Dynamic In-Store Digital Media Updates
Ensures timely, targeted ads based on real-time promotions.
Automated Ad Pricing Adjustments
Enables flexible pricing for media slots based on demand.
Real-time Alignment of Ads & Promotions
Ensures in-store advertising supports active campaigns.
Integrated Supplier Promotion Execution
Helps retailers maximize ad revenue from brands.

Business Impact

Higher ad revenue, better promotional effectiveness, and stronger supplier relationships.
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HEAD OF DIGITAL

Key Responsibilities

Oversee eCommerce, omnichannel strategy, and digital transformation.

The Challenge

Digital leaders are responsible for consistent customer experience — yet online and in-store systems are often disconnected. When digital teams can’t align eCommerce offers with in-store execution, price integrity breaks and omnichannel experience suffers.

Q

Pain Points

Disconnected Online & In-Store Pricing

Price mismatches cause shoppers to abandon purchases.

Slow eCommerce Promotion Execution
Manual processes delay digital campaign rollouts.
Lack of Real-Time Omnichannel Sync

Customers expect seamless experiences, but disconnected systems break consistency across channels.

Data Fragmentation Across Digital Platforms
Disconnected POS, CRM, and marketing data limit digital strategy effectiveness.
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How Last Yard Helps

Real-time Omnichannel Pricing Sync
Ensures online and in-store prices always match.
Automated eCommerce Promotions
Reduces manual updates, enabling faster execution.
Data Harmonization

Connects retail systems and shopper data to deliver consistent, personalized experiences across channels.

Dynamic Digital Content Updates

Keeps your product details, pricing, and promotions up to date in real time across channels.

Business Impact

Increased online conversions, better digital campaign performance, and stronger omnichannel alignment.
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One Platform.
Every Retail Function Aligned.

Last Yard connects the systems and teams that execute pricing and promotions, ensuring speed, accuracy, and consistency across every channel. Built for enterprise retail environments, it delivers control at head office while empowering stores with simple, reliable workflows.

See Last Yard in Action

Discover how pricing and promotions can be executed with accuracy, speed, and scale across your entire retail network.
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