How to choose the right retail ticketing solution
Since making this blog post, SignIQ has changed its name to Last Yard.
Shelf edge communication is one of the most important aspects of retail marketing. It represents the last chance for stores to communicate with their customers before they reach the point of purchase. When faced with choosing the right ticketing solution, what should you be looking out for to make the best choice for your business?
Access to a free trial is a huge advantage when considering a ticking solution. The sales process for SaaS businesses has undergone a dramatic shift over the last decade. Product led growth has come to replace the more traditional one on one sales process. The result of this is the proliferation of the free trial. SaaS companies know, the best way for a customer to understand a product’s features and functions is, very simply, to use it. First hand experience is the absolute best way to make a decision on whether a product will work for your business or not. So don’t hesitate to sign up for a free trial, even if they require a credit card up front, you can always cancel before the trial end date.
Once you’ve begun your trial, there are a few primary questions that will help you judge whether the ticketing solution is right for your store;
How easy/efficient is it to create tickets?
Can I use data straight from my POS system?
How quickly can I start printing and get tickets on the shelf?
Is all the information I need on the tickets?
Are there automated design and pricing rules?
Is the pricing information correct?
Are the tickets clear and eye catching?
If these questions can be answered in the affirmative, that's a good indication the software is a fit for your store.
Clear product descriptions
Clear product descriptions are a must when it comes to deciding which retail ticketing platform is going to be best for your business. Software companies that talk in circles and fail to provide clear, concise product information should be treated with a certain degree of caution. If a free trial is offered, this is not necessarily a big concern, as you’ll have the opportunity to see for yourself exactly how the product functions and what can be achieved in store. If not, however, a lack of transparent information becomes more of an issue. There are some basic questions you should be able to answer when considering a ticketing platforms website;
Is the software cloud based?
How does the product function?
What are the product features?
How long will it take me to start using the product?
What will the tickets look like?
These questions should have upfront clear answers on a suppliers website.
A SaaS company that isn’t transparent with their products and pricing should be a bit of a red flag. When a website doesn’t specify a product and a price point, even on a base level, you can’t be confident in what you’re paying for. Are you paying for an entirely custom instance? Or are you being sold a basic environment for an overly inflated price?
These are some questions to consider;
Is this a plug and play product?
What is the subscription cost?
What features are included in the pricing?
Is your solution a custom instance?
What features are unique to your software environment?
What are the hourly implementation fees?
How much work is involved in implementation?
You should also make sure that the subscription price includes access to technical support. No piece of software is perfect and there is a chance that over the course of your subscription you will need to reach out for help. Be clear about how much support is included and whether it’s an additional cost.
Lock in contracts
Lock in contracts for plug and play ticketing subscriptions are quickly becoming a thing of the past when it comes to SaaS products. Cloud based, out of the box software, that allows for a customer to signup and access the product immediately, in this day and age, should come with flexibility. With the amount of choice that is now available to those on the hunt for cloud based ticketing software, lock in contracts should be regarded with a certain degree of scepticism. A SaaS company should have enough confidence in their product that they don’t have to lock in customers with lengthy contracts.
Existing customers and testimonials
An additional factor, although of lesser significance, is to consider the existing customers that are using the same ticketing system that you are considering. If there are some notable retailers using the same platform, you are probably looking in the right place to find a ticketing solution for your store. If a company doesn’t have a list of their existing customers and a selection of customer testimonials, it doesn’t mean the software is a bad solution. Knowledge of existing customers merely offers some extra reassurance that other retailers have found the system valuable.
When it comes to picking the best edge of shelf ticketing platform for your store, it can be confusing to try and choose between the options. Software that offers a plug and play cloud based solution, that allows for a free trial, are the front runners. A free trial is the single best way to experience a product and determine whether or not it can fulfill the basic needs of your store. Even if the product is not exactly what you require, you can always initiate a discussion to see if there is a custom option to suit your specific needs.
To find out more about the SignIQ ticketing solution, click here