# Last Yard > Last Yard empowers retailers to automate their in-store marketing. By using real-time product & pricing data, Last Yard's data-driven design capabilities help retailers create amazing customer experiences at scale. --- ## Pages - [In-Store Retail Media](https://lastyard.com/platform/in-store-retail-media/): Last Yard powers in-store retail media by automating pricing, promos, and content, so every shelf and screen shows the right message, at the right time. - [NRF APAC 2025 - Demo Thank You Page](https://lastyard.com/nrf-apac-2025-demo-thank-you-page/): We'll see you soon! Thank you for signing up for a demo with Last Yard at NRF APAC 2025. Countdown:Share... - [NRF APAC 2025 - Demo Booking Form](https://lastyard.com/nrf-apac-2025-demo-booking-form/): Secure Your Spot for a Personalized Demo with Last Yard at NRF APAC 2025Explore how in-store retail media can transform your retail space... - [NRF APAC 2025](https://lastyard.com/nrf-apac-2025/): Connected Smart Store Including In-Store Retail Media with Last Yard at NRF APAC 2025Dates: 3rd - 5th June, 2025Venue: Marina... - [Product Webinar 2025](https://lastyard.com/product-webinar-2025/): Last Yard is Evolving. Unlock Your Business' Full Potential in 2025In 2025, efficiency is everything. This exclusive live webinar will help... - [Cast Request](https://lastyard.com/castrequest/): - [NRF NY 2025 - Demo Thank You Page](https://lastyard.com/nrf-2025-thank-you/): We'll see you soon! Thank you for signing up for a demo with Last Yard at NRF 2025. Countdown:Share this... - [NRF NY 2025 - Demo Booking Form](https://lastyard.com/nrf-2025-demo/): Secure Your Spot for a Personalized Demo with Last Yard at NRF 2025Explore how in-store retail media can transform your retail space... - [Partners](https://lastyard.com/partners/): The Last Yard EcosystemPowering composable commerce for unique retail needs. Retail technology is evolving from rigid, one-size-fits-all systems to a... - [Create Efficiencies, Improve Accuracy and Increase Value for Customers with Dynamic Promotions](https://lastyard.com/role-of-dynamic-promotions-ebook/): Create Efficiencies, Improve Accuracy and Increase Value for Customers with Dynamic PromotionsToday's consumers have access to information and choices like... - [NRF NY 2025](https://lastyard.com/nrf-2025/): Revolutionize In-Store Retail Media with Last Yard and AWS at NRF 2025Dates: 12th - 14th January, 2025Venue: Jacob K. Javits... - [Contact Confirmation](https://lastyard.com/contact/confirmation/): Thank you for your enquiry. We will respond shortly - [Legal](https://lastyard.com/legal/): Legal and PrivacyLast Yard Customer and Licence AgreementLast Yard Product Specific Terms - Professional ServicesLast Yard Product Specific Terms -... - [Amazon Web Services (AWS) Partner](https://lastyard.com/platform/aws/): Simplifying retail with AWS and Last YardRetail can be simple when you automate pricing, promotions, and compliance across your entire... - [Contact Us](https://lastyard.com/contact/): When you're your ready to transform your retail operations, we're ready to chat. We'd love to show you how you... - [Articles and Insights](https://lastyard.com/articles/): ResourcesIndustry insights to enhance your retail operations, improve customer experiences, and gain a competitive advantage. Retail moves fast. Don't risk... - [Platform](https://lastyard.com/platform/): Simplify enterprise retail with smart automationDiscover the benefits of automation for enterprise retailers. Revolutionizing Retail: The Role of In-Store/Online Dynamic... - [About Us](https://lastyard.com/about/): Making retail simple for 25 yearsRevolutionizing Retail: The Role of In-Store/Online Dynamic PromotionsA story decades in the makingLast Yard has... - [Home](https://lastyard.com/): Imagine if retail was simpleRetail can be simple when you automate pricing, promotions, and compliance across your entire store network.... --- --- ## Posts - [Data Fragmentation in Retail (and how to fix it)](https://lastyard.com/data-fragmentation-in-retail-and-how-to-fix-it/): Discover strategies to overcome retail data fragmentation with system integration, real-time processing and data activation across channels. - [Electronic shelf label (ESL) software is just as important as the hardware](https://lastyard.com/electronic-shelf-label-esl-software-selecting-an-esl-provider/): Selecting an ESL provider? Discover 3 key considerations, from pricing precision to seamless integration, for smarter retail decisions - [Digital Meets Physical: 3 untapped opportunities for Retail Media Networks to elevate the in-store experience](https://lastyard.com/opportunities-to-unlock-in-store-experience-with-retail-media-networks/): Discover 3 untapped opportunities for retail media networks to elevate in-store experiences through leveraging real-time data for promotions. - [How Autobarn Bundaberg improved customer service, automated shelf displays, and achieved a 1410% ROI using Last Yard as their ESL software](https://lastyard.com/how-autobarn-bundaberg-improved-customer-service-automated-shelf-displays-and-achieved-a-1410-roi-using-last-yard-as-their-esl-software/): Last Yard have been an absolute pleasure to deal with and have helped take our retail store to the next... - [How Bing Lee saved $250K per year by automating in-store promotions](https://lastyard.com/how-bing-lee-saved-250k-per-year-by-automating-in-store-promotions/): It’s almost like the developers have worked in retail - Last Yard is so attuned to what we are doing... - [How one of Australia’s Largest Supermarket chains secured a future-proof path to digital transformation](https://lastyard.com/how-one-of-australias-largest-supermarket-chains-secured-a-future-proof-path-to-digital-transformation/): Previously price changes were sent to our stores once per day. Now they are received at store ready for printing... - [Bridging the Gap Between Physical and Digital Retail Experiences](https://lastyard.com/bridging-the-gap-between-digital-and-physical-retail-experiences/): Discover how to unify the gap between digital and physical retail experiences by fostering a more engaging shopping journey for consumers. - [NRF 2024 – 3 Key Observations 
in the Market](https://lastyard.com/nrf-2024-3-key-observations-in-the-market/): Last Yard, one of AWS certified Retail Partners, attended NRF this year, the largest retail conference in the world, in... - [Last Yard attains AWS Retail ISV Partner Competency](https://lastyard.com/last-yard-attains-aws-retail-isv-partner-competency/): Elevating Our Commitment to Excellence in the Retail SectorWe are thrilled to announce that we have successfully achieved the Retail... - [Last Yard acquired by Software Combined](https://lastyard.com/last-yard-acquired-by-software-combined/): We’re excited to announce that Last Yard is now part of the Software Combined family. Software Combined has rapidly grown... - [Webinar | Reducing supermarket food waste](https://lastyard.com/https-lastyard-com-webinar-reducing-food-waste/): Learn more about food waste reduction in the Supermarket industry from the retail experts at Gander and Last Yard. The... - [Webinar | Best Practice in Retail Promotions](https://lastyard.com/webinar-retail-marketing/): Learn more about food waste reduction in the Supermarket industry from the retail experts at Gander and Last Yard. The... - [How To Stay In The ACCC’s Good Books For Every Catalogue Promotion](https://lastyard.com/https-lastyard-com-how-to-stay-in-the-acccs-good-books-for-every-catalogue-promotion/): The use of shelf-edge pricing and promotional tickets is one of the most fundamental aspects of running bricks and mortar... - [How to Import your Data to Last Yard](https://lastyard.com/how-to-import-your-data-to-last-yard/): In this post we take you through (screenshots and all) how easy it is to import your catalogue promotion or... - [Empower your Business Development Managers with the data they need](https://lastyard.com/empower-your-business-development-managers-with-the-data-they-need/): Business Development Managers (BDMs) (also known as Regional Managers/State Managers) have a lot of responsibility on their shoulders. Overseeing sales... - [Remote Teams - a guide to promotional catalogue collaboration](https://lastyard.com/remote-teams-a-guide-to-promotional-catalogue-collaboration/): Over the past few days we here at Last Yard have seen some of the amazing things that people are... - [SignIQ re-branding as Last Yard](https://lastyard.com/signiq-re-branding-as-last-yard/): Over the last 15 years, SignIQ has had the privilege of working with thousands of retailers to improve their in... - [The Benefits of a Managed Print Service for in-store Retail Ticketing](https://lastyard.com/the-benefits-of-a-managed-print-service-for-in-store-retail-ticketing/): Learn how a managed print service transforms retail by cutting costs, reducing waste, and enabling effortless on-demand ticket printing - [The Last Yard of Retail in 2020](https://lastyard.com/the-last-yard-of-retail-in-2020/): Since making this blog post, SignIQ has changed its name to Last Yard. The last yard has long presented the... - [Creating in-store experiences with digital signage](https://lastyard.com/how-does-digital-signage-help-with-creating-in-store-experiences/): Transform your in-store experience with digital signage — boost sales, engage shoppers, personalize content, and integrate online marketing seamlessly. - [The Psychology of Discounts](https://lastyard.com/the-psychology-of-discounts/): Discover the psychology of discounts and how strategic discounting can boost sales, create urgency, and increase basket sizes. - [7 ways to increase your pharmacy’s sales](https://lastyard.com/how-to-increase-pharmacy-sales/): Discover 7 ways to increase pharmacy sales, including tips on improving foot traffic, staff training, cross-selling, events, product placement, and ticketing. - [Digital shelf edge innovation in retail](https://lastyard.com/digital-shelf-edge-innovation-in-retail/): New to digital shelf edge, or want to know more? We'll explain what it is, what it offers retailers and its impact on customer experience. - [5 key considerations when fitting your store](https://lastyard.com/store-fitting-key-considerations-when-fitting-your-store/): Learn store fitting tips on lighting, layout, ticketing, and shelving to boost sales and improve customer experience. - [How to optimise your in store ticketing process](https://lastyard.com/how-to-optimise-your-in-store-ticketing-process/): Learn how to improve the in-store ticketing process with simple changes to save time, reduce waste, and drive sales. - [Diversify or Die Trying](https://lastyard.com/diversify-or-die-trying/): Since making this blog post, SignIQ has changed its name to Last Yard. How to survive as an independent retailer... - [The three stages of data integration - which one is right for me?](https://lastyard.com/the-three-stages-of-data-integration-which-one-is-right-for-me/): Since making this blog post, SignIQ has changed its name to Last Yard. A question I often get asked is... - [Levelling up your Liquor Labels](https://lastyard.com/levelling-up-your-liquor-labels/): Since making this blog post, SignIQ has changed its name to Last Yard. Liquor is all about multi-buys and multiple... - [Why in-store ticketing is critical to shopper conversion](https://lastyard.com/why-in-store-ticketing-is-critical-to-shopper-conversion/): Boost retail sales with in-store ticketing. Enhance customer experience, drive decisions, and increase loyalty with effective communication. - [The do’s and don’ts of displaying prices on shelf edge tickets](https://lastyard.com/the-dos-and-donts-of-displaying-prices-on-shelf-edge-tickets/): Design better shelf edge tickets to boost sales. Learn tips for clear pricing, promotional consistency, and engaging customer communication. - [Welcome to Last Yard](https://lastyard.com/welcome-to-lastyard/): We’re Last Yard and our mission is to make the complex, simple. It’s possible you’ve never heard of us before... --- # # Detailed Content ## Pages ### In-Store Retail Media > Last Yard powers in-store retail media by automating pricing, promos, and content, so every shelf and screen shows the right message, at the right time. - Published: 2025-05-02 - Modified: 2025-05-02 - URL: https://lastyard.com/platform/in-store-retail-media/ In-store retail media. Where attention meets action. Imagine every store in your network running campaigns that are always accurate, always on-brand, and instantly up to date. Last Yard automates pricing, promotions, and creative—ensuring every shelf and screen shows the right message, in the right store, at the right time. Boost ad revenueUnlock new in-store media opportunities by dynamically publishing data-driven, brand-compliant ads at scale.  Engage shoppers at the right time and place with formats that drive higher conversion and deliver stronger returns for media buyers. Cut operational costsStreamline execution across pricing, promotions, and campaign delivery by connecting directly to your data sources and automating creative workflows. Eliminate errorsEnsure accuracy across every shelf and screen by syncing product, price, and promotion data in real-time.  Say goodbye to mismatched prices, outdated creatives, and compliance headaches. Making in-store retail media simple for different teams.  Looking to up your RMN game? Here's how it works with Last YardLeverage the power of Last Yard and your Retail Media Network to connect dynamic in‑store promotions with scalable advertising across in-store, online & OOH channels.  A deeper dive into the product: Last Yard Media Deliver smarter, compliant in-store campaigns that boost shopper engagement and speed up execution—without added dev time. Last Yard's no-code platform integrates real-time product, price, and promotion data with brand assets to create dynamic, data-driven ads that work across any screen, system, or format at scale. Core Features (The Technical Stuff! )We’re trusted by some of the biggest names in global retail Like to find... --- ### NRF APAC 2025 - Demo Thank You Page - Published: 2025-05-01 - Modified: 2025-05-02 - URL: https://lastyard.com/nrf-apac-2025-demo-thank-you-page/ We'll see you soon! Thank you for signing up for a demo with Last Yard at NRF APAC 2025. Countdown:Share this event with your NetworkIn the meantime, check out these resources:How Autobarn Bundaberg improved customer service, automated shelf displays, and achieved a 1410% ROI using Last Yard as their ESL softwareHow Bing Lee saved $250K per year by automating in-store promotionsHow one of Australia’s Largest Supermarket chains secured a future-proof path to digital transformationBridging the Gap Between Physical and Digital Retail ExperiencesCopyright 2025, Last Yard Pty Ltd --- ### NRF APAC 2025 - Demo Booking Form - Published: 2025-05-01 - Modified: 2025-05-02 - URL: https://lastyard.com/nrf-apac-2025-demo-booking-form/ Secure Your Spot for a Personalized Demo with Last Yard at NRF APAC 2025Explore how in-store retail media can transform your retail space with targeted, real-time engagement. Book a demo with our team to see how our solutions can elevate your in-store experience. Select a time slot that works best for you to meet our team at NRF APAC 2025. Our Trusted Technology PartnersWhy Book a Demo? ✓ Breeze through the crowd with a fast-tracked, guaranteed 1:1 personalized consultation for your business. ✓ A live showcase of how your in-store retail data can be activated with your in-store retail media assets, giving shoppers a next level experience resulting in more impressions and higher sales conversions. ✓ Exclusive Access: Learn about how working with Last Yard can give you an edge in a competitive retail market with consultations with industry experts and leading technology partners. You're in Good CompanyWe’re trusted by some of the biggest names in global retail. Copyright 2025, Last Yard Pty Ltd --- ### NRF APAC 2025 - Published: 2025-05-01 - Modified: 2025-05-02 - URL: https://lastyard.com/nrf-apac-2025/ Connected Smart Store Including In-Store Retail Media with Last Yard at NRF APAC 2025Dates: 3rd - 5th June, 2025Venue: Marina Bay Sands, SingaporeBooth Locations: #701 (With VusionGroup) | #407 (With AWS)What's In-Store at NRF 2025 Retail's Big Show APACDiscover how in-store retail media turns attention into action. Discover how Last Yard’s data-driven content automation with leading retail media and technology partners deliver dynamic, store-specific campaigns at scale. Sync real-time pricing, promotions, and planogram data to every shelf and screen—boosting engagement, accuracy, and retail media ROI. Schedule a meeting with us for live demos and tailored consultations. Why In-Store Retail Media with Last YardWhether you're just starting your in-store media network or already have one in place, Last Yard seamlessly integrates with all industry-standard ad-tech platforms. This empowers you to offer innovative ad solutions to your advertisers while creating a more engaging and impactful in-store experience for your shoppers. Inspire: Leverage planogram data to drive foot traffic to the point of purchase and create compelling customer experiences. Enhance Brand Loyalty: Enrich brand sponsored campaigns with local store product, price and promotional information to build trust and increase ROAS. Stay Competitive: Leverage real-time inventory and ranging data to build trust with your shoppers by ensuring impressions are only delivered when products are available for sale. "In-store retail media is the next frontier for retailers looking to bridge the gulf between the point of purchase and ad spend. With over 80% of sales happening in-store but less than 1% of ad budgets allocated there, the opportunity for growth... --- ### Product Webinar 2025 - Published: 2025-01-22 - Modified: 2025-02-12 - URL: https://lastyard.com/product-webinar-2025/ Last Yard is Evolving. Unlock Your Business' Full Potential in 2025In 2025, efficiency is everything. This exclusive live webinar will help you discover new ways to streamline your workflows, optimize your operations, and future-proof your retail strategy—all within the Last Yard platform. March 6, 2025 | 1:00 PM - 2:00 PM AEST | Google MeetWe listened. We learned. We built. Taking your feedback to heart, we sought to address your most time and resource-intensive challenges and transform them into solutions designed to help you scale faster and operate with greater ease and efficiency. Learn how to:🔹 Simplify operations by leveraging seamless integrations with POS, ERP, Planograms, Loyalty Data & Member Pricing, removing human-touch points and manual processes. 🔹 Reduce manual work with Stock On Hand functionality—so stores print only the tickets they need, in the order they need them. 🔹 Stay ahead of the curve with insights into our Product Roadmap, including Electronic Shelf Labels, Retail Media, and game-changing new features like DIY tools launching later this year. Meet Our TeamThis webinar will be hosted by:Chris StoylesCEOPatryk LazarzBusiness Development ManagerOliver ChristieLead Product ManagerCara RichardsCustomer Success ManagerFAQs --- ### Cast Request - Published: 2024-11-19 - Modified: 2024-11-19 - URL: https://lastyard.com/castrequest/ --- ### NRF NY 2025 - Demo Thank You Page - Published: 2024-11-18 - Modified: 2025-04-30 - URL: https://lastyard.com/nrf-2025-thank-you/ We'll see you soon! Thank you for signing up for a demo with Last Yard at NRF 2025. Countdown:Share this event with your NetworkIn the meantime, check out these resources:How Bing Lee saved $250K per year by automating in-store promotionsHow one of Australia’s Largest Supermarket chains secured a future-proof path to digital transformationBridging the Gap Between Physical and Digital Retail ExperiencesNRF 2024 – 3 Key Observations in the MarketCopyright 2024, Last Yard Pty Ltd --- ### NRF NY 2025 - Demo Booking Form - Published: 2024-11-18 - Modified: 2025-04-30 - URL: https://lastyard.com/nrf-2025-demo/ Secure Your Spot for a Personalized Demo with Last Yard at NRF 2025Explore how in-store retail media can transform your retail space with targeted, real-time engagement. Book a demo with our team to see how our solutions can elevate your in-store experience. Select a time slot that works best for you to meet our team at NRF 2025. Why Book a Demo? ✓ Breeze through the crowd with a fast-tracked, guaranteed 1:1 personalized consultation for your business. ✓ A live showcase of how your in-store retail data can be activated with your in-store retail media assets, giving shoppers a next level experience resulting in more impressions and higher sales conversions. ✓ Exclusive Access: Learn about our latest innovations with AWS and how they can give you an edge in a competitive market. You're in Good CompanyWe’re trusted by some of the biggest names in global retail. Copyright 2024, Last Yard Pty Ltd --- ### Partners - Published: 2024-11-15 - Modified: 2025-04-09 - URL: https://lastyard.com/partners/ The Last Yard EcosystemPowering composable commerce for unique retail needs. Retail technology is evolving from rigid, one-size-fits-all systems to a flexible ecosystem where interconnected solutions and APIs empower individual retailers to achieve their unique goals. Last Yard is a key platform within this ecosystem, helping retailers build their composable commerce strategies. Together, we build brighter futures. At Last Yard, we believe collaboration unlocks true innovation. That's why we partner with leading technology and consultancy professionals to deliver seamless, end-to-end solutions tailored to our customers' specific needs. Technology PartnersSince 2015, Last Yard has embraced the power of the AWS cloud to deliver innovative solutions for retailers. Our core strength lies in our deep understanding of the retail landscape, allowing us to build long-term, customer-centric partnerships. By working closely with AWS, we continuously innovate to deliver fast, reliable, and cost-effective solutions that empower retailers to achieve success. NCR Voyix is a world leader in point-of-sale solutions. Last Yard's partnership with them enables retailers to seamlessly elevate their shelf-edge operations or embark on full digital transformation without the need for complex, custom development. ELERA, by Toshiba, is a game-changer for cross-channel retailers. Last Yard's partnership provides retailers with a rapid and efficient path to elevate their shelf-edge operations or digitally transform their stores, all without the burden of complex, custom development. Vusion Group is a key player in digital solutions for Retailers, offering comprehensive platforms such as ESLs, real-time shelf monitoring, retail media solution, and data analytics. Last Yard's integration allows flexibility and... --- ### Create Efficiencies, Improve Accuracy and Increase Value for Customers with Dynamic Promotions - Published: 2024-11-15 - Modified: 2024-11-15 - URL: https://lastyard.com/role-of-dynamic-promotions-ebook/ Create Efficiencies, Improve Accuracy and Increase Value for Customers with Dynamic PromotionsToday's consumers have access to information and choices like never before. They are tech-savvy and take the time to research a product before buying, often checking prices and comparing options on their smartphones as they browse in-store. To remain competitive, retailers need to adapt to these new consumer trends or risk being left behind. The key is adopting a dynamic approach to product discovery, pricing, and delivery across in-store and online channels. --- ### NRF NY 2025 - Published: 2024-11-15 - Modified: 2025-04-30 - URL: https://lastyard.com/nrf-2025/ Revolutionize In-Store Retail Media with Last Yard and AWS at NRF 2025Dates: 12th - 14th January, 2025Venue: Jacob K. Javits Convention Center, NYCBooth Location: #5438What's In-Store at NRF 2025 Retail's Big ShowDiscover how in-store retail media can turn customer attention into action. Level up your retail media tech stack via Last Yard’s store data platform. By leveraging real-time store data such as local store price and automatic saving calculations, planogram guidance and more, it enables the delivery of dynamic, context-aware creative that drives engagement and inspires conversions. Speak to our team at Booth #5438 for customised consultations and in-person demos. Why In-Store Retail Media with Last YardWhether you're just starting your in-store media network or already have one in place, Last Yard seamlessly integrates with all industry-standard ad-tech platforms. This empowers you to offer innovative ad solutions to your advertisers while creating a more engaging and impactful in-store experience for your shoppers. Inspire: Leverage planogram data to drive foot traffic to the point of purchase and create compelling customer experiences. Enhance Brand Loyalty: Enrich brand sponsored campaigns with local store product, price and promotional information to build trust and increase ROAS. Stay Competitive: Leverage real-time inventory and ranging data to build trust with your shoppers by ensuring impressions are only delivered when products are available for sale. "In-store retail media is the next frontier for retailers looking to bridge the gulf between the point of purchase and ad spend. With over 80% of sales happening in-store but less than 1% of ad budgets allocated there,... --- ### Contact Confirmation - Published: 2024-11-11 - Modified: 2024-11-11 - URL: https://lastyard.com/contact/confirmation/ Thank you for your enquiry. We will respond shortly --- ### Legal - Published: 2024-11-11 - Modified: 2024-12-17 - URL: https://lastyard.com/legal/ Legal and PrivacyLast Yard Customer and Licence AgreementLast Yard Product Specific Terms - Professional ServicesLast Yard Product Specific Terms - Digital BoardsLast Yard Product Specific Terms - XPPS, FSMALast Yard Privacy PolicyLast Yard Trust CentreISO27001:2022 Certificate of Registration --- ### Amazon Web Services (AWS) Partner - Published: 2024-10-10 - Modified: 2025-01-21 - URL: https://lastyard.com/platform/aws/ Simplifying retail with AWS and Last YardRetail can be simple when you automate pricing, promotions, and compliance across your entire store network. Simplifying retail, togetherWith Last Yard’s innovative cloud-based platform, retailers can now easily automate their shelf edge marketing and create visually engaging price-integrated designs at scale. Retailers are empowered to enhance their customer experiences and boost their sales revenue, all while future-proofing their business. AWSLast Yard’s partnership with AWS brings the power of the cloud to our retail customers. Delivering scalable and secure high-performance solutions, Last Yard and AWS enable retailers to thrive in a competitive landscape. Proudly operating on the AWS cloud since 2015, Last Yard prides itself on retail expertise and, building long-term, customer-centric partnerships. We work closely with AWS to continually innovate on behalf of our customers to build fast, reliable and cost-effective solutions. Customers served! 60%customer retentionCustomers served! 60million +promotionsCustomers served! 60usersCustomers served! 60years in businessEfficient workload managementLast Yard runs web and background workloads on AWS, utilising containerization and auto-scaling capabilities to efficiently process and execute real-time price and promotional data at scale – automating compliance and optimal performance. Efficient file storage and processingStoring and retrieving large amounts of data efficiently means seamless operations for our retail customers. We leverage application load balancers to distribute workloads across the cluster, optimising resource utilisation and enhancing performance. We also provide individualised security groups to enterprise retailers that require additional security measures, structuring custom-tailored solutions so their data remains protected. How Autobarn Bundaberg improved customer service, automated shelf... --- ### Contact Us - Published: 2024-10-10 - Modified: 2024-11-12 - URL: https://lastyard.com/contact/ When you're your ready to transform your retail operations, we're ready to chat. We'd love to show you how you can improve efficiencies, increase your profitability, provide better customer customer experiences, or all of the above! Reach out to us today to start the conversation. Contact usHow can we help you? --- ### Articles and Insights - Published: 2024-10-10 - Modified: 2024-11-15 - URL: https://lastyard.com/articles/ ResourcesIndustry insights to enhance your retail operations, improve customer experiences, and gain a competitive advantage. Retail moves fast. Don't risk falling behind. Stay ahead of the competition with our complete guide: Revolutionizing Retail: The Role of In-Store/Online Dynamic PromotionsElectronic shelf label (ESL) software is just as important as the hardware November 15, 2024 Read moreDigital Meets Physical: 3 untapped opportunities for Retail Media Networks to elevate the in-store experience November 14, 2024 Read moreBridging the Gap Between Physical and Digital Retail Experiences August 22, 2024 Read moreNRF 2024 – 3 Key Observations in the Market August 21, 2024 Read moreLast Yard attains AWS Retail ISV Partner Competency August 20, 2024 Read moreLast Yard acquired by Software Combined April 1, 2023 Read moreWebinar | Reducing supermarket food waste August 26, 2021 Read moreWebinar | Best Practice in Retail Promotions June 30, 2021 Read moreHow To Stay In The ACCC’s Good Books For Every Catalogue Promotion April 3, 2020 Read moreHow to Import your Data to Last Yard April 2, 2020 Read moreEmpower your Business Development Managers with the data they need March 27, 2020 Read moreRemote Teams – a guide to promotional catalogue collaboration March 25, 2020 Read moreLoad MoreElectronic shelf label (ESL) software is just as important as the hardware November 15, 2024 Read moreDigital Meets Physical: 3 untapped opportunities for Retail Media Networks to elevate the in-store experience November 14, 2024 Read moreHow Autobarn Bundaberg improved customer service, automated shelf displays, and achieved a 1410% ROI using Last Yard... --- ### Platform - Published: 2024-10-10 - Modified: 2024-11-11 - URL: https://lastyard.com/platform/ Simplify enterprise retail with smart automationDiscover the benefits of automation for enterprise retailers. Revolutionizing Retail: The Role of In-Store/Online Dynamic PromotionsA leading grocery retailer improved accuracy, compliance, and cut shelf-edge promotion rollout time by 66% with Last Yard. Serving as a central hub that houses over 400 business rules, the Last Yard platform processes data from 25 sources and automates over 100,000 decisions per day. For a business that executes over 15 million promotions each week, this type of efficiency and scalability is a mission-critical competitive advantage. The customer now has complete peace of mind knowing that each product, in each store, has the correct price and information at all times across a network of over 1000 stores. Improve efficiencies, lower costs, and build customer loyalty with easy to use automations and rules built for retailDesign once, publish anywhereCreate visually compelling, consistent, and compliant signage and marketing materials for all your channels. Customizable DIY templates mean no coding and no manual changes are required to publish updates quickly and accurately at the shelf edge. Smart merchandising rulesWhat if you could make price changes, create promotional material, and update your point of sale system from one place? Last Yard is the only platform that brings together product, pricing, and promotion data to keep all of your systems and customer touchpoints in sync.  Real-time data mirroringHow much difference will visibility to real-time data from marketing, merchandising and operations make in your organisation? Last Yard mirrors data from key operational and IT systems,... --- ### About Us - Published: 2024-10-10 - Modified: 2024-11-20 - URL: https://lastyard.com/about/ Making retail simple for 25 yearsRevolutionizing Retail: The Role of In-Store/Online Dynamic PromotionsA story decades in the makingLast Yard has been enhancing in-store and online shopping experiences for 25 years. We live and breathe enterprise retail—it's all we've done for the better part of two decades. This singular focus allows us to work closely with customers and partners, deeply understanding their challenges and opportunities to design solutions that make retail simple. Empower teams with industry-leading expertiseOur platform empowers back office teams with a world-class platform that drives operational efficiency, ensures effortless compliance, enhances employee and customer experiences, and accelerates revenue growth. When you work with us, you gain access to expertise across a wide range of retail segments, including grocery, pharmacy, consumer electronics, convenience, liquor, furniture, and homewares to streamline operations and improve performance. Part of the Software Combined group of companiesLast Yard joined Software Combined in April 2023. Software Combined provide strong financial support and strategic insight for growing software businesses. Together, we have made the Last Yard platform available globally, helping retailers everywhere to unify their in-store pricing and customer experience to drive loyalty and growth. With a 98% customer renewal ratewe must be doing something rightA consumer electronics retailer saved thousands of hours of work per week across its 300+ stores by automating the paper signage and design process without losing its signature handwritten shelf labels. These are the kinds of results you can expect with Last Yard. Meet our CEO, Chris StoylesWith a career that began... --- ### Home - Published: 2024-10-10 - Modified: 2025-02-18 - URL: https://lastyard.com/ Imagine if retail was simpleRetail can be simple when you automate pricing, promotions, and compliance across your entire store network. Retail’s most powerful automation platformBacked by 25 years of experience, Last Yard makes retail easyReduce the time it takes to go from idea to shelf edgeWhat if you could create better customer experiences, deliver custom promotions, execute price changes and ensure compliance across your store network quickly and accurately? What if you could remove silos and empower your marketing, merchandising, operations and IT teams to work together in perfect harmony? With Last Yard's powerful automations and rules engine, you can. MarketingRun successful promotions and launch campaigns without ITLast Yard's centralized templates and publishing tools ensure accurate information and a consistent look and feel at the shelf edge. Built on the principle of design once, publish everywhere, you can easily manage changes across all channels, in store and online. MerchandisingBeat the competition to the shelf edgeTime is of the essence when it comes to staying ahead of the competition, and this means reacting quickly to market changes and consumer trends. With Last Yard, the right products always end up in the right place at the right time at the right price. OperationsThe bottom line loves efficiencyWe have the industry’s most extensive library of business rules for automating retail operations. Enable your operations teams to keep stores running smoothly and implement strategies that save time and drive profitability. ITComplete data visibility from a centralized locationLast Yard is a single platform to manage... --- --- --- ## Posts ### Data Fragmentation in Retail (and how to fix it) > Discover strategies to overcome retail data fragmentation with system integration, real-time processing and data activation across channels. - Published: 2024-12-09 - Modified: 2025-04-29 - URL: https://lastyard.com/data-fragmentation-in-retail-and-how-to-fix-it/ - Categories: Articles and Insights Retail has always been about meeting customer needs, but today’s fast-paced environment demands more than intuition—it requires expertise in data and insights. Retailers are now continuously adapting to an ever-changing consumer in a hyperlocal context, tailoring product selections and promotions to meet the specific preferences of local communities. For example, a supermarket in a coastal town might prioritize seafood and outdoor gear, while an urban store might focus on quick meals and commuter-friendly items. Couple this with the increased demand for every day value, and you get a glimpse of the challenges retailers face. These challenges often require specialized solutions, which inevitably result in data fragmentation. Disparate systems each hold an important piece of the puzzle. This makes it incredibly difficult to reintegrate data and activate it in-store across multiple channels. This is one of the exciting challenges we tackle daily at Last Yard. Connecting and aggregating these data sources is the backbone of modern retail operations. Here are the three most common data fragmentation challenges we see—and how to address them:Integration ApproachRetailers often operate with multiple platforms—POS, inventory, planogram, and marketing—that do not communicate with each other. Tackling this problem requires important architectural decisions. Do you implement middleware that will feed multiple downstream systems, or connect directly to each system from a master data platform to unify these into a single, store-specific source of truth?  Ultimately, the best approach depends on your organization’s size, the number of different brands you operate, and your budget. This decision is fundamental to... --- ### Electronic shelf label (ESL) software is just as important as the hardware > Selecting an ESL provider? Discover 3 key considerations, from pricing precision to seamless integration, for smarter retail decisions - Published: 2024-11-15 - Modified: 2024-12-06 - URL: https://lastyard.com/electronic-shelf-label-esl-software-selecting-an-esl-provider/ - Categories: Articles and Insights More and more retailers are considering electronic shelf labels (ESLs) as part of their digital transformation strategy. From operational efficiency to sustainability, the benefits of digitising your price labels are difficult to dispute. However, there are important considerations before selecting your ESL provider. Providing a unified customer experience, pricing precision, ease of data preparation and design, and future-proofing your business are all critical aspects to keep in mind. This is precisely how Last Yard can help you succeed with ESL. Deliver a unified customer experience with a single platformAre you beginning your digital transformation journey? Thinking about phasing out paper ticketing and replacing it with ESLs? When you have multiple stores, each carrying hundreds of thousands of products, the risk and investment required to switch over to ESL can be daunting. Even if most retailers deploy an ESL system one store at a time, they must overcome the challenge of running a paper ticketing system alongside an ESL system. This can prove costly in a variety of ways: staff education, label template design, and all the pricing and compliance rules duplication required to ensure your labels are correct and consistent with other customer-facing mediums. The Last Yard platform works seamlessly with all your price-integrated customer touchpoints: paper to digital, in-store to online. This includes paper ticketing, ESL, digital shelf edge displays (DSEs), TV screens, digital billboards, customer facing displays (CFDs), and social media. Gain the flexibility to digitise your pricing one shelf at a time or effortlessly run hybrid paper-and-digital... --- ### Digital Meets Physical: 3 untapped opportunities for Retail Media Networks to elevate the in-store experience > Discover 3 untapped opportunities for retail media networks to elevate in-store experiences through leveraging real-time data for promotions. - Published: 2024-11-14 - Modified: 2024-12-06 - URL: https://lastyard.com/opportunities-to-unlock-in-store-experience-with-retail-media-networks/ - Categories: Articles and Insights As retailers continue to digitize their stores and expand their retail media networks into the aisle, new opportunities exist for brands to connect the digital and physical experience for their customers. With these new opportunities come new challenges. In this article, we explore some of those opportunities and how to adapt existing digital out-of-home (DOOH) concepts to deliver more personalized in-store experiences. What does in-store media look like today? Most of the advertising you’ll see in-store today is video, often very similar to the ads being run on other platforms like YouTube, Instagram and on billboards. There’s nothing inherently wrong with this content, however, it does miss a key opportunity in-store to localize and personalize the content, and in turn increase the ROI for your advertisers. 1. Use in-store ads to help shoppers find where things areThe untapped opportunity is to inspire and inform shoppers while guiding them through the store. Imagine an ad on your front-of-store screens for a chocolate bar. This ad looks like the one your shopper saw on YouTube but with a twist. A dynamic creative element says, “Find me in aisle 3. ” Injecting this data dynamically improves the customer experience. We call this giving your screens “utility. ” For shoppers, screens change from merely passive displays to providing valuable shopping experiences.  2. Highlight nearby offers with real-time price and promotion dataNow you’ve got them to the aisle, there’s an opportunity to highlight the promotions and offers on products nearby. Leveraging planogram data eliminates the... --- ### How Autobarn Bundaberg improved customer service, automated shelf displays, and achieved a 1410% ROI using Last Yard as their ESL software - Published: 2024-11-11 - Modified: 2024-11-13 - URL: https://lastyard.com/how-autobarn-bundaberg-improved-customer-service-automated-shelf-displays-and-achieved-a-1410-roi-using-last-yard-as-their-esl-software/ - Categories: Amazon Web Services Customer Stories Last Yard have been an absolute pleasure to deal with and have helped take our retail store to the next level which has allowed our business to return to its core role of providing great customer service. Stephen BrowningHead of ITAbout AutobarnAutobarn is Australia’s leading automotive parts retailer, with more than 135 stores nationally. Autobarn prides itself on providing exceptional service and advice, paired with quality products, at low prices. Last Yard, along with Future Shelf, has worked with Autobarn’s largest franchise in Bundaberg to implement the first Electronic Shelf Label (ESL) solution in their network. Retail Segment: SpecialtyLocation: Bundaberg, AustraliaCompany size: Mid marketAutobarn Bundaberg has always placed a strong emphasis on excellent customer service, but the burden of in-store logistics made it increasingly difficult to provide. Implementing price changes and offers was not only consuming valuable staffing resources, but also placing price accuracy and compliance at risk. The manual-labour-intensive process of locating products on the shelves and managing stock had become inefficient. Staff changes and other external factors beyond their control made the problem even worse. Autobarn Bundaberg realised what was once a potential future option had become an urgent mandate: leverage technology to make their in-store operations more efficient before their core value of superior customer service was further compromised. Automating in-store price changes and promotions allows the Autobarn Bundaberg store team to focus on what matters most: the customer, not the inventory. Last Yard’s marketing execution platform uses Autobarn Bundaberg’s existing pricing, product and inventory data to generate presentation-ready... --- ### How Bing Lee saved $250K per year by automating in-store promotions - Published: 2024-11-11 - Modified: 2024-11-13 - URL: https://lastyard.com/how-bing-lee-saved-250k-per-year-by-automating-in-store-promotions/ - Categories: Amazon Web Services Customer Stories It’s almost like the developers have worked in retail - Last Yard is so attuned to what we are doing and what we need. The platform makes an arduous and laborious job fast and easy, with less time spent on getting it right and more time for other things, above all our customers. Tristan GallagherProcess Improvement AnalystAbout Bing LeeBing Lee is an Australian electronics retailer, focused on providing customers with affordable products.  Retail Segment: ElectricalNumber of Stores: 34Location: AustraliaCompany size: Mid marketBing Lee’s ticketing process was based on centrally printing promotional material and sending it to stores. Because there was no way to identify specific-store inventories, every store received an exhaustive database of all products and all price changes. Stores were then required to print everything, sort through the tickets to pick out what was relevant to them, and discard the rest. The time-consuming, wasteful process left staff less time to help customers. To prepare for larger sales promotions, more staff working longer hours were needed to complete the significant in-store labour required. Another challenge for Bing Lee was keeping up with missing or incorrect tickets. These mistakes could only be discovered one by one – sometimes by frustrated customers – and then required staff to write down corrected product information and manually enter all the details into the system. Then they’d have to print it and physically replace the shelf ticket.  As the store network grew, the negative impact of this inefficient, unscalable, outdated process grew with it. Through Integration and automation, Bing... --- ### How one of Australia’s Largest Supermarket chains secured a future-proof path to digital transformation - Published: 2024-11-11 - Modified: 2024-11-13 - URL: https://lastyard.com/how-one-of-australias-largest-supermarket-chains-secured-a-future-proof-path-to-digital-transformation/ - Categories: Amazon Web Services Customer Stories Previously price changes were sent to our stores once per day. Now they are received at store ready for printing and applying to the shelf within 30 minutes of the change being made centrally. Product ManagerAbout A large enterprise supermarket chain with over 1000 stores. Retail Segment: SupermarketNumber of Stores: 1000+Location: Australia & New ZealandCompany size: EnterpriseOur customer had a vision of a centralised ticketing solution that would meet the rapidly evolving needs of its business, and provide a future-proof path to digital transformation at the shelf-edge. We were able to guide them in the most effective use of their technology by gaining a deep understanding of their business. We continue to support our customer’s evolving needs and expectations through the Last Yard team and platform, which empower retailers to rapidly innovate their in-store customer experience. Digital Transformation at scale through streamlined integration with third-party vendorsThe Last Yard Platform serves as a central hub that houses over 400 of our customer’s business rules. These rules process data from 25 data sources and automate over 100,000 decisions per day for this large supermarket chain. These decisions include whether or not a ticket should be printed (or taken off the shelf), the product details that appear on tickets or screens, and how they are presented visually.  Last Yard’s business rules engine and data integrations can be leveraged elsewhere with very little additional investment. Therefore, our customer has the agility to rapidly trial other in-store marketing technology without duplicating or rebuilding any of their business rules in... --- ### Bridging the Gap Between Physical and Digital Retail Experiences > Discover how to unify the gap between digital and physical retail experiences by fostering a more engaging shopping journey for consumers. - Published: 2024-08-22 - Modified: 2024-12-06 - URL: https://lastyard.com/bridging-the-gap-between-digital-and-physical-retail-experiences/ - Categories: Articles and Insights The COVID-19 pandemic accelerated the shift towards online shopping, but brick-and-mortar stores are far from dead. Forrester research suggests that physical stores will account for the majority of US retail sales, with an estimated 72% happening in person. Retailers are actively working to digitally transform their physical spaces, creating a more engaging and personalized experience for shoppers. This transformation introduces multiple customer touchpoints, from digital signage to physical displays. However, managing these touchpoints often involves fragmented systems, leading to inefficiencies and inconsistencies. This is where Last Yard bridges the gap. Last Yard: A Unified Platform for In-Store ExperiencesBeing an in-store experience platform, Last Yard helps retailers manage pricing, promotions, and signage at the shelf edge, both digitally and in print. As the number of communication channels in stores grows, retailers struggle to manage design, marketing, pricing, promotions, and compliance across all of them. Last Yard centralizes this management in one platform, creating a single source of truth for all customer touchpoints. Last Yard and AWS: A Powerful PartnershipLast Yard operates on Amazon Web Services (AWS) because the platform requires a robust and scalable infrastructure to handle the massive amount of data generated daily. AWS provides the power and scalability to process and analyze this data, enabling Last Yard to trigger targeted events and personalized experiences for customers in real-time. Additionally, as an AWS Retail Competency partner, Last Yard leverages a range of enterprise-grade AWS managed services, such as Aurora and EC2, to deliver a highly available and powerful SaaS platform... --- ### NRF 2024 – 3 Key Observations 
in the Market - Published: 2024-08-21 - Modified: 2024-11-11 - URL: https://lastyard.com/nrf-2024-3-key-observations-in-the-market/ - Categories: Articles and Insights Last Yard, one of AWS certified Retail Partners, attended NRF this year, the largest retail conference in the world, in New York where it was connecting with retailers, partners and other technology vendors driving further global expansion. I wanted to take this opportunity to share with you all our three key observations in terms of market trends, and what customers are focused on to sell/ market and serve to their customers. A fundamental shift in three areas of retail is occurring: how shoppers are discovering, purchasing and receiving their goods. Shoppers make hundreds of decisions during the buying journey that get them from how they explore, research and discover a product to how they pay for it and get their purchase into their hands. Some of these decisions happen online, some happen in-store, some happen while they are online or in-store. Today’s shoppers don’t think about which “channel” they are using. They move seamlessly across platforms and spaces. The lines are blurred, and, to succeed in this next generation of retail, Last Yard is the platform to provide agility, responsiveness and redefine omnichannel at speed to retailers to create a centralized view of all store-specific product, price, inventory and promotional data to ensure accurate and real-time activation across in-store and online channels. The need for unified pricing activation whereby the data is harmonized and synchronized is fundamental to providing a seamless interconnected experience driving an adaptive retail strategy and ultimately a better-personalized customer experience across every touchpoint exceeding customer expectations. Coupled with this is... --- ### Last Yard attains AWS Retail ISV Partner Competency - Published: 2024-08-20 - Modified: 2024-11-15 - URL: https://lastyard.com/last-yard-attains-aws-retail-isv-partner-competency/ - Categories: Articles and Insights Elevating Our Commitment to Excellence in the Retail SectorWe are thrilled to announce that we have successfully achieved the Retail Independent Software Vendor (ISV) Partner Competency with Amazon Web Services (AWS), an example of our dedication to innovation and delivering top-notch solutions to our customers in the retail industry. Why AWS Retail ISV Partner Competency MattersAWS is a global leader in cloud computing, offering a wide range of services and solutions designed to empower businesses across various industries. The AWS Partner Network (APN) is a selective program that recognises companies for their expertise and proficiency in utilising AWS services to deliver outstanding results. The Retail ISV Partner Competency is particularly meaningful for us as it underscores our commitment to serving the unique needs of the retail sector. This competency validates our expertise in creating retail-focused software solutions that leverage AWS services to drive efficiency, enhance customer experiences, and offers the scalability for retailers to achieve their growth objectives.  Our Commitment to Excellence ContinuesAchieving the AWS Retail ISV Partner Competency is the beginning of an exciting chapter. We remain committed to our customers, focusing on delivering innovative solutions that drive growth and success in the retail industry. The Last Yard team is dedicated to continuous learning and improvement, and this competency serves as a testament to our unwavering commitment to achieve the highest standards. We look forward to collaborating with our customers and partners to create a brighter, more innovative future for the retail sector. Thank you for your ongoing support.... --- ### Last Yard acquired by Software Combined - Published: 2023-04-01 - Modified: 2024-11-15 - URL: https://lastyard.com/last-yard-acquired-by-software-combined/ - Categories: Articles and Insights We’re excited to announce that Last Yard is now part of the Software Combined family. Software Combined has rapidly grown to become Australia’s leading local software aggregator dedicated to acquiring and investing in profitable, mature, promising and well-run technology businesses. Empowering retailers to create amazing customer experiences is at the heart of what we do, and joining Software Combined will advance this mission. Learn more"We are excited to join Software Combined. We will continue to focus on delivering great outcomes for our clients as we have done over many years, and joining Software Combined will accelerate the delivery of innovative software solutions"Chris Stoyles. CEO, Last Yard. --- ### Webinar | Reducing supermarket food waste - Published: 2021-08-26 - Modified: 2024-11-15 - URL: https://lastyard.com/https-lastyard-com-webinar-reducing-food-waste/ - Categories: Articles and Insights Learn more about food waste reduction in the Supermarket industry from the retail experts at Gander and Last Yard. The webinar will discuss ways to leverage the data available in order to not only reduce food waste but also boost operations, marketing and sales. To find out more about Last Yard click here --- ### Webinar | Best Practice in Retail Promotions - Published: 2021-06-30 - Modified: 2024-11-15 - URL: https://lastyard.com/webinar-retail-marketing/ - Categories: Articles and Insights Learn more about food waste reduction in the Supermarket industry from the retail experts at Gander and Last Yard. The webinar will discuss ways to leverage the data available in order to not only reduce food waste but also boost operations, marketing and sales. To find out more about Last Yard click here --- ### How To Stay In The ACCC’s Good Books For Every Catalogue Promotion - Published: 2020-04-03 - Modified: 2024-11-15 - URL: https://lastyard.com/https-lastyard-com-how-to-stay-in-the-acccs-good-books-for-every-catalogue-promotion/ - Categories: Articles and Insights The use of shelf-edge pricing and promotional tickets is one of the most fundamental aspects of running bricks and mortar retail. Creating and displaying shelf edge tickets may seem like an easy process, but there are some pitfalls retailers can easily fall into if not well informed of the ACCC’s regulations on displaying pricing. Mistakes have the potential to cause damage to brands and businesses, as well as trouble with the ACCC. ACCC GuidelinesThe ACCC has strict guidelines on how shelf labels and promotional tickets are to be displayed. Retailers must present correct prices, clearly, without misleading consumers by trying to make savings appear artificially higher. Speaking broadly, there are a number of rules around the use of promotional pricing that could easily catch out stores unless diligent. Length of time goods have been sold at a particular price point, the number of units sold at that price and whether or not a sale price represents an actual saving are all factors that need to be taken into consideration. A small number of goods cannot be sold at a higher price immediately prior to a sale, to falsely advertise to customers a higher ‘Was’ price and a larger saving. When it comes to catalogue offers specifically, retailers must conform to the ACCC’s rules around displaying multiple pricing. Essentially, catalogue specials (unless expired or outside a specified geographical location) must match the price shown on shelf-edge promotional tickets. If there is any discrepancy between these prices, the goods must be sold... --- ### How to Import your Data to Last Yard - Published: 2020-04-02 - Modified: 2024-11-15 - URL: https://lastyard.com/how-to-import-your-data-to-last-yard/ - Categories: Articles and Insights In this post we take you through (screenshots and all) how easy it is to import your catalogue promotion or price change spreadsheet to efficiently produce your tickets in a matter of seconds. Once imported, we also show you how easy it is to digitally send these tickets to your network of stores. Of course if you want to try this yourself, you can contact us to see how easy it is to get started. If you get stuck one of our customer success engineers can help you out via live chat. ———- ———-Importing data and pushing tickets to store networks can be completed in three easy steps. Extract a pricing spreadsheet from your databaseMap your data to the relevant fieldsAssign batches to stores 1. Ease of importingExport a spreadsheet of your products from your POS or other databaseAdd the prices (if not already listed) on your spreadsheetImport into Last Yard2. Map your fieldsMap the columns in your spreadsheet (input) to the fields that will be displayed in the ticket batch (output)3. Assign to storesView your imported ticket batches from the dashboard and assign to stores with one easy click. ChangesThe system allows you to make changes at any time with a few clicks, saving you the hassle of recreating tickets and distributing them to stores. You can make changes to product descriptions, prices, ticket design and ticket sizes all within a few seconds. PermissionsEasily manage what stores can and can’t do with the promotional tickets assigned to them. For example, you can... --- ### Empower your Business Development Managers with the data they need - Published: 2020-03-27 - Modified: 2024-11-15 - URL: https://lastyard.com/empower-your-business-development-managers-with-the-data-they-need/ - Categories: Articles and Insights Business Development Managers (BDMs) (also known as Regional Managers/State Managers) have a lot of responsibility on their shoulders. Overseeing sales and operations, tracking sales targets, hiring, training and supervising store managers as well as organising and adjusting inventory across all stores in their region. Depending on the size of the region, at any given time a single BDM could be looking after well over a hundred stores and travelling large distances to reach every store. A BDM’s relationship with its stores can make or break whether a store remains loyal to a banner or moves on somewhere else. With all these duties and so much time spent on the road, BDMs need an easy way to track the activity around the printing of shelf edge promotional tickets, so they can identify which stores are having problems and what the specific issues are. What BDMs require is a ticketing platform with advanced reporting functionality, that can tell them which of their stores aren’t printing the correct promotional tickets. The practice of sending pre-printed stock or price files directly to stores has many disadvantages. Namely, there is absolutely no visibility over whether stores are printing off and/or hanging their promotional material. When stores aren’t printing or hanging the pre-printed tickets assigned to them, they are missing out on potential sales. It also means that there is a high likelihood that shoppers will experience misalignment between above the line advertising and in-store promotions. Stores that are non-compliant not only run the risk of annoying customers... --- ### Remote Teams - a guide to promotional catalogue collaboration - Published: 2020-03-25 - Modified: 2024-11-15 - URL: https://lastyard.com/remote-teams-a-guide-to-promotional-catalogue-collaboration/ - Categories: Articles and Insights Over the past few days we here at Last Yard have seen some of the amazing things that people are doing to help each other get through these challenging and unpredictable times. We have been talking to our customers this week about how we can better support them through this crisis and decided to start this hints and tips series to share some of what we have learnt in the hope that it will help other retailers here in Australia and overseas. In our experience, nearly every retailer executing national catalogue promotions from their support office uses spreadsheets. This article is all about spreadsheets, collaboration and working from home. Specifically, what we here at Last Yard have learnt when it comes to collaborating in spreadsheets when we are no longer all sitting in the same office together. The following guide will show you how to remotely collaborate on a promotional spreadsheet using Google Sheets. First you need an accountThese days Google doesn’t require you to sign up for an @gmail. com email address before using their services, you can signup with your work email address by visiting https://docs. google. com/spreadsheets/ and then following the prompts to create an account. We will show you how to invite your co-workers later in this article. Next, we upload your Excel spreadsheet for the first timeNow that you have an account, you should see the Google Sheets dashboard. We want to import your Excel spreadsheet so that you can share it with the rest... --- ### SignIQ re-branding as Last Yard - Published: 2020-03-02 - Modified: 2024-11-15 - URL: https://lastyard.com/signiq-re-branding-as-last-yard/ - Categories: Articles and Insights Over the last 15 years, SignIQ has had the privilege of working with thousands of retailers to improve their in store ticketing process and we have loved every moment of that journey. But we believe we could achieve more for our customers. During 2019 we conducted a review of our business with the objective of making sure we continue to live by our purpose of ‘making the complex, simple’. As a result, We’d like to share with you an important change we are making. We’re excited to announce that we are changing our name from ‘SignIQ’ to ‘Last Yard’. Why did we choose 'Last Yard'? The ‘Last Yard’ has long been a critical piece of the puzzle for retailers. How to best engage at the moment the shopper assesses an offer. It involves a multitude of challenges and opportunities; understanding who the customer is, what they want – determining the right product, price, promotion and then creating the most compelling way to inform, promote and convert. These are the areas where Last Yard can make a difference for you and your customer – by creating a single solution, that uses the best of retail experience and technology, to get the right person, to the right product, at the right price, at the right time. Every time. While the time has come to bid a fond farewell to SignIQ, our core values and dedication to our loyal customers has not changed. The transition plan for the change of name will be... --- ### The Benefits of a Managed Print Service for in-store Retail Ticketing > Learn how a managed print service transforms retail by cutting costs, reducing waste, and enabling effortless on-demand ticket printing - Published: 2020-02-13 - Modified: 2025-01-14 - URL: https://lastyard.com/the-benefits-of-a-managed-print-service-for-in-store-retail-ticketing/ - Categories: Articles and Insights A frequent obstacle when it comes to carrying out the retail ticketing process in-store is the perceived cost of printing. To avoid these costs, head offices and individual stores will opt for centralised printing, often on pre-printed card stock. This method, however, has serious shortcomings. Centralised print carries production, printing and distribution costs. It also involves inefficiency and unnecessary waste. All promotions have to be planned weeks or months in advance. Printing and shipping delays, or printing errors and damage, mean that promotions are late to store. Having the freedom to print tickets in-store, with the right ticketing platform, removes all logistical drawbacks while maintaining continuity and compliance across stores. Stores are understandably hesitant to go down this self-print path because they fear the costs will be too high, so let’s take a look at what costs are involved, how it works and the benefits of being on a Managed Print Service (MPS). Perceived Costs Involved Printing: Initial Outlay and Price Per Copy There are two costs for MPS. The first is the initial outlay for the printer, which will be purchased with a 12-month to 5-year warranty. The price of printers varies depending on make and model, however, if we assume an average price of $700 with a warranty period of five years, that works out to $140 a year, per store. That’s a relatively affordable hardware cost per year. The second cost is the price per copy. This charge is the only ongoing cost paid throughout an MPS agreement.... --- ### The Last Yard of Retail in 2020 - Published: 2020-01-17 - Modified: 2024-11-15 - URL: https://lastyard.com/the-last-yard-of-retail-in-2020/ - Categories: Articles and Insights Since making this blog post, SignIQ has changed its name to Last Yard. The last yard has long presented the biggest struggle for retailers. The last step in the supply chain, the last yard represents the movement of products from the shelf to the customers basket. With the rapid technological innovation we are seeing in retail, the last yard is quickly expanding to new frontiers. Once upon a time the last yard would have involved personalised, one to one service for every customer. Now, retail environments depend on multiple endpoints to convey relevant and impactful shopper communications. DataPerhaps the most important element of the last yard in 2020 is data – obtaining it, analysing it and implementing it to the retailer and shopper’s mutual benefit. Data has always been at the core of what drives retail; knowing which products are selling and in what volume. Over the last two decades, that data has become more complex and more important. With the rise of omnichannel sales, having the capacity to analyse past behaviour, predict future behaviour and provide up to date product information to customers across an ever expanding sales network, has taken on a new significance. We know data is key from the perspective of the retailer to maximise profit and efficiency across sales channels, but consumers are now beginning to demand the data that matters to them, both online and in bricks and mortar stores. Exposing product and sales data to the customer, to better inform their purchasing decisions,... --- ### Creating in-store experiences with digital signage > Transform your in-store experience with digital signage — boost sales, engage shoppers, personalize content, and integrate online marketing seamlessly. - Published: 2019-05-20 - Modified: 2024-12-06 - URL: https://lastyard.com/how-does-digital-signage-help-with-creating-in-store-experiences/ - Categories: Articles and Insights Many brick-and-mortar retailers are starting to work on creating distinct in-store experience to better connect with their customers and to differentiate from competitors including eCommerce competitors. One of the ways retailers are rethinking the in-store experience is to introduce digital experience into stores through digital signage. Even simple digital signage seems to be working. Nielsen tracked 120 grocers who use digital signage in their stores, they found that 80% of them saw as much as a 33% boost in sales compared to using printed signs. Digital signage is one of the most effective ways for retailers and brands to deliver compelling brand messaging to shoppers where they are making their buying decisions. However, much of the existing digital signage is nothing more than a slide show of static images (which is still more effective than printed posters) or playing canned branded adverts, the digital medium offers so much more opportunity to engage with the shopper. You may be able to capture shoppers attention with bright lights and colourful images, but retaining the attention demands content that pays attention to customers needs. The dynamic nature of digital signage also gives stores the opportunity to shape, adapt and test promotions and content continuously. When partnered with in-store customer and eye tracking technology there is an opportunity to deliver content that is more relevant to the demographics of the shoppers that are in the store. Why is digital signage effective for creating in-store experiences? Digital signage with motion is more eye-catching and memorable... --- ### The Psychology of Discounts > Discover the psychology of discounts and how strategic discounting can boost sales, create urgency, and increase basket sizes. - Published: 2019-04-10 - Modified: 2024-12-06 - URL: https://lastyard.com/the-psychology-of-discounts/ - Categories: Articles and Insights The psychology of discounts. What makes it work? Humans seem to be wired to love getting a bargain. They hunt them out and make purchases based on the bargain, even when it is not always a rational decision. Often a bargain gives shoppers the “reason” or “permission” to make a purchase that they can then rationalise later. Value is a brand, bargains are an experience. Value can create loyalty with customers and can be a very effective branding and pricing strategy. However, value does not provide the discount experience that can increase basket sizes with impulse purchases. It is important to understand that discount promotions can lead stores into margin-reducing cycles. Even the highest value promotions can fail to secure a sale if the retailer hasn’t engineered the promotion around the basic principles of consumer psychology. Why do discounts work? Most discounts work on the principle of urgency, as the discounts are only available for a specific period. If people don’t buy the product now, at the discounted price, they’re likely to miss out on saving some money. That anticipation of missing out is exactly why discounts work. Urgency is a critical element in moving customers past the purchase threshold and can be aided by your in-store ticketing strategy and design. For example, including “One day only” or “Last chance! ” messaging helps remove any hesitations that may be holding customers back. Importantly, discounts only work if the customer knows about them and understands the value and urgency of the... --- ### 7 ways to increase your pharmacy’s sales > Discover 7 ways to increase pharmacy sales, including tips on improving foot traffic, staff training, cross-selling, events, product placement, and ticketing. - Published: 2019-04-08 - Modified: 2024-12-06 - URL: https://lastyard.com/how-to-increase-pharmacy-sales/ - Categories: Articles and Insights Years gone by have seen a tremendous change in the pharmacy industry. Chemist Warehouse has continued to expand its ever-growing empire, supermarkets are stocking larger ranges of pharmacy products and reforms to the PBS have sent shockwaves through the industry. These changes have left all pharmacies to deal with the aftermath of smaller margins and more competition, impacting corporations looking to increase pharmacy sales. In the climate of shrinking back-of-house profits, pharmacies must improve how they sell front-of-shop items. Only through greater in-store efficiency and by taking cues from 'fast moving consumer goods' (FMCG) retail tactics can this be fully realised. Pharmacists simply must become better retailers to thrive. Below is a list of a few things you can do to help convert shoppers into paying customers and increase pharmacy sales. 1. Increase Foot Traffic The first opportunity that pharmacies have is to increase the number of customers in their store. To achieve this, your pharmacy needs to look appealing and exciting to passers-by from the outside. So make a great window display, put up a big sign, roll out the red carpet. The point is, you need to get creative, look at your pharmacy the way a customer does and make yourself want to walk in. Also, making your store a destination for things other than scripts and becoming a holistic health services hub for the local community is imperative. The more reasons someone has to visit your store, the more they will. 2. Train your staff to be... --- ### Digital shelf edge innovation in retail > New to digital shelf edge, or want to know more? We'll explain what it is, what it offers retailers and its impact on customer experience. - Published: 2019-03-13 - Modified: 2024-12-09 - URL: https://lastyard.com/digital-shelf-edge-innovation-in-retail/ - Categories: Articles and Insights Recently showcased by the partnership between US retailer Kroger and Microsoft, digital shelf edge imagery is now a reality. The digital shelf edge label (DSEL) is currently being trialled in two of Kroger’s stores: one in Ohio and the other in Washington. A digital shelf edge allows retailers to change the design, message or price displayed on the shelf edge in a matter of minutes. Essentially, the shelf edge has become a small computer screen, where content can be altered as and when required. As well as static content, a digital shelf edge can also support video content and be programmed to provide interactive content. With enormous potential, this innovation could be the next big thing to impact the shopper experience. We take a look at what this technology could offer retailers, as well as the changes it could bring to the customer experience. Bringing retail marketing in line with online marketing The ability to dynamically alter prices is one of the largest advantages of the digital shelf edge. Currently, prices are often set centrally and may only change once every few days. This means there is a time lag between purchasing behaviour and price changes. Whereas e-commerce has the facility to allow pricing to be repeatedly tweaked (sometimes several times a day) to obtain optimal profit, until DSEL, the same responsiveness hasn’t been available in a real-life environment. Electronic shelf edge options change this relationship, enabling stores to alter prices with just a few clicks of the mouse, or... --- ### 5 key considerations when fitting your store > Learn store fitting tips on lighting, layout, ticketing, and shelving to boost sales and improve customer experience. - Published: 2019-03-12 - Modified: 2024-12-09 - URL: https://lastyard.com/store-fitting-key-considerations-when-fitting-your-store/ - Categories: Articles and Insights When it comes to store fitting or refitting, the customer experience should always be the top priority. While companies celebrate drawing customers into their stores, the real measure of success lies in whether those customers stay long enough to make a purchase. Creating the right ambience, planning an effective layout, and ensuring clear price ticketing can all significantly increase conversion rates. In this guide, we explore five essential components for successful store fitting. 1. Store and display lighting Lighting is more than just functional; it is a powerful tool to set the mood, highlight products, and create a welcoming environment. Firstly, lighting contributes to the overall atmosphere of your store and reinforces your brand identity. A jewellery store, for example, often uses soft, focused lighting to create an elegant and sophisticated ambiance. Secondly, lighting is key to product presentation. Strategic placement of bright lights around or above specific displays can guide customers through the store, drawing their attention to featured products. This tactic not only makes items more noticeable but can also enhance their appearance, increasing their appeal. Finally, the comfort of both customers and employees should not be overlooked. Avoid overly bright fluorescent or incandescent lights, which are known triggers for headaches and discomfort in light-sensitive individuals. Instead, opt for lighting that is visually pleasing and contributes to a positive experience for everyone in the store. 2. In-Store price ticketing Price ticketing is often underestimated, yet it plays a critical role in influencing customer decisions. Transparent pricing helps to... --- ### How to optimise your in store ticketing process > Learn how to improve the in-store ticketing process with simple changes to save time, reduce waste, and drive sales. - Published: 2019-03-08 - Modified: 2024-12-09 - URL: https://lastyard.com/how-to-optimise-your-in-store-ticketing-process/ - Categories: Articles and Insights The in-store ticketing process is a crucial yet often overlooked aspect of retail operations. While digital innovation and automation dominate discussions, brick-and-mortar stores often face challenges balancing cost-efficiency and improved service. Lowering costs, increasing basket size, and delivering exceptional service remain top priorities, but the shelf edge—the core of the in-store experience—frequently gets less attention than back-office functions like warehousing or marketing. This blog explores how three retailers approach their in-store ticketing process and demonstrate how simple innovations can lead to better outcomes. Traditional Ticketing: Challenges Retailers Face Retailer A: A manual and time-consuming process Retailer A uses a Point of Sale (POS) system to print promotional tickets for upcoming cycles. Here’s how their in-store ticketing process unfolds: Printing Tickets: Tickets are printed on pre-printed stationery based on promotion types (e. g. , catalogue specials, and temporary price reductions). Paper stock needs constant swapping, which requires babysitting the printer. Sorting Tickets: Tickets aren’t in any logical order, so the retailer spends hours tearing, cutting, and sorting them at home. Placing Tickets: Staff remove outdated tickets manually, taking extra care to check expiration dates. Handling Errors: Inconsistencies in prices and missing promotions cause delays and require communication with head office. Custom Promotions: Retailer A manually creates tickets for in-store promotions using Word templates, adding to their workload. Outcome:The process is time-consuming, error-prone, and creates unappealing tickets that shoppers barely notice. Retailer B: A centralized yet inefficient system Retailer B’s in-store ticketing process is slightly different but still inefficient: Receiving Tickets: Tickets... --- ### Diversify or Die Trying - Published: 2019-03-07 - Modified: 2024-11-15 - URL: https://lastyard.com/diversify-or-die-trying/ - Categories: Articles and Insights Since making this blog post, SignIQ has changed its name to Last Yard. How to survive as an independent retailer in a world that is being dominated by the chains. For today’s independent supermarket retailers, the standards required to stay competitive and be successful are worlds apart from what they used to be. For decades Woolworths and Coles have enjoyed the monopoly on the supermarket industry. As competition between the two intensifies, each brand is only getting stronger and pushing harder. Both chains are now opening smaller store formats and nestling themselves into more compact locations in upmarket areas. These areas were previously ruled by independent retailers whose prices were seldom scrutinised, as consumers expected to pay more than they would at a larger format chain store out in the suburbs. If that wasn’t hard enough Aldi, Costco and soon to be Kaufland have found their way onto our shores. Offering promotions that have shoppers fighting each other (literally), many independent retailers are left shaking their heads, as they come to terms with the sad realisation that they can no longer compete and thrive by opening their doors of a morning and relying on their convenient location. Furthermore, the days are well and truly numbered for any retailers relying solely on commonly offered products and services that can be found across any of their competitors. Being unable to compete on price means independent retailers need to to find other ways to stand out and compete. However, tread with caution, as... --- ### The three stages of data integration - which one is right for me? - Published: 2019-03-07 - Modified: 2024-11-15 - URL: https://lastyard.com/the-three-stages-of-data-integration-which-one-is-right-for-me/ - Categories: Articles and Insights Since making this blog post, SignIQ has changed its name to Last Yard. A question I often get asked is “how do I get my data into SignIQ”. At a very high level there are 3 approaches. The best approach for you will vary based on the size of your store and complexity of your business. Creating tickets by handThis is the easiest approach to managing your data. If you don’t carry many SKUs, manually creating a database of tickets is quick and simple. Once you have created your database of tickets and printed them out, you can come back at any time to update those tickets (e. g. for a price change) and reprint. Uploading dataCreating a database of tickets manually can be very time consuming when you carry a larger range of SKUs. If your store ranges 50+ SKUs it is more efficient to export a list of products and prices from your point of sale system. This export is normally referred to as a CSV file (which stands for comma-separated values). It’s easy to create hundreds or even thousands of tickets in a manner of seconds by simply dragging-and-dropping your file into SignIQ. Automated data integrationThis approach is ideal for mid-to-large retailers, who more than likely have multiple stores in their network. It’s also the most flexible approach in terms of business rules (more on these later). Most retailers that take this approach have a centralised data source of some sort, more often than not it’s an... --- ### Levelling up your Liquor Labels - Published: 2019-02-27 - Modified: 2024-11-15 - URL: https://lastyard.com/levelling-up-your-liquor-labels/ - Categories: Articles and Insights Since making this blog post, SignIQ has changed its name to Last Yard. Liquor is all about multi-buys and multiple products. Discounts when you buy 6, Any 2 for $XX, Buy X get Y free – you name it. When designing liquor tickets, it’s important to know the customer may have an idea of what they want already – or they may be looking to try something new. This presents a great opportunity to draw a customer in to purchasing a higher quality product, or several products, when they can see meaningful savings. Win-win! DesignColoursWhen designing tickets for liquor, you may choose to opt for darker, richer colours. That’s not to say you shouldn’t use bright colours – of course you can! But using richer colours like burgundy, warm yellow and subdued greens can help to give your store a classy look. ContentAs with any in-store ticketing, the content needs to be clear and easily readable. Focus on choosing an easy to understand offer with a bold, clear statement such as “Best Under $20”, “Bonus 2L Bottle of Coke”, “Win an Esky”, etc. Offer typesMembers PricingA great way to create return customers is to introduce loyalty programs and membership cards. Having special prices and exclusive offers will help grow customer loyalty, but only if they are aware of them. Tasting Notes & Match of the WeekTasting Notes are a fantastic way to help customers choose a great product that suits their own tastes. Often, shoppers are keen to match their... --- ### Why in-store ticketing is critical to shopper conversion > Boost retail sales with in-store ticketing. Enhance customer experience, drive decisions, and increase loyalty with effective communication. - Published: 2019-02-26 - Modified: 2024-12-19 - URL: https://lastyard.com/why-in-store-ticketing-is-critical-to-shopper-conversion/ - Categories: Articles and Insights In-store ticketing serves as a silent salesperson, guiding customers, answering their questions, and helping them discover new products. It removes decision-making barriers, highlights offers and promotions, and ultimately influences purchasing decisions. For brick-and-mortar retailers, ticketing is a powerful tool to compete with online retailers by offering unique experiences and tangible differences. Why In-Store Ticketing Matters With online retailers challenging traditional stores to remain competitive, a great in-store experience is essential. It builds customer loyalty and trust, ensuring that customers return rather than opting for the convenience and cost benefits of online shopping. Once a customer enters a store, there are five key areas where retailers can engage them: Store design: Creating an appealing atmosphere. Merchandising and pricing: Strategic product placement and pricing. Customer service: Interaction with knowledgeable staff. Digital experiences: Incorporating technology to enhance shopping. In-store communication: Effective ticketing, shelf talkers, and labels. The Power of Shelf Decisions Studies show that a significant percentage of purchase decisions happen in-store, often at the shelf. For example: POPAI Study (2014): 82% of shopping decisions are made in-store. Global Insights: 30% of shoppers decide on brands in-store, and 10% buy a different brand than planned. These statistics highlight the importance of influencing decisions at the shelf to boost both individual product sales and overall basket sizes. How Good Ticketing Drives Sales In-store ticketing doesn’t bring customers to your store but significantly impacts their buying decisions once inside. Here’s how ticketing can increase sales: 1. Impulse Purchases Customers love good deals. Clear, eye-catching promotional... --- ### The do’s and don’ts of displaying prices on shelf edge tickets > Design better shelf edge tickets to boost sales. Learn tips for clear pricing, promotional consistency, and engaging customer communication. - Published: 2019-02-25 - Modified: 2024-12-19 - URL: https://lastyard.com/the-dos-and-donts-of-displaying-prices-on-shelf-edge-tickets/ - Categories: Articles and Insights At first glance, creating shelf edge tickets may seem simple—product, description, price, and you’re done. However, designing shelf talkers that effectively and accurately communicate price to customers is more complex than it appears. By making subtle design changes, you can more persuasively communicate pricing, quickly engage customers, and potentially increase basket size. Single Pricing In Australia, shelf edge tickets displaying single pricing must include the total cost, which encompasses all taxes and fees. This ensures transparency and compliance with regulations. Note: In some countries, such as the USA, prices on tickets may exclude taxes. Two-Price comparison pricing Promotional price tickets are among the most common types of shelf edge tickets. These tickets compare the current sell price with other prices, such as: Standard price: Displayed as ‘Was,’ ‘Now,’ etc. Wholesale price Competitor price Recommended retail price (RRP) For effective promotional tickets: Ensure the current single total price is prominently displayed and legible. Keep the design consistent, using specific colors for different offer types (e. g. , red for specials, green for everyday low prices). Avoid misleading customers by ensuring comparative prices reflect actual pricing history. For example, if using a ‘Was’ price, confirm the product was sold at that price before the promotion began. Be cautious when displaying dollar/percentage savings against an RRP if the product was never sold at that price. Tip: Maintain records to substantiate two-price savings claims to avoid regulatory issues with the ACCC. Permanent price changes Shelf talkers are also an effective way to communicate permanent... --- ### Welcome to Last Yard - Published: 2019-02-05 - Modified: 2024-11-15 - URL: https://lastyard.com/welcome-to-lastyard/ - Categories: Articles and Insights We’re Last Yard and our mission is to make the complex, simple. It’s possible you’ve never heard of us before you landed on this website, but you’ve definitely seen our work. Next time you step into your local Woolies to do the weekly shop, take a look at our price tickets. Stopping in at Cellarbrations, The Bottle-O, or IGA Liquor to pick up a nice (and cheap) bottle of wine (or two, we’re not judging) after a long day? Those are our specials tickets telling you what’s on offer. Our promotional price tickets are also the reason you walk out of many IGAs wondering why you bought two armfuls of items when all you wanted was bread. Which you forgot to buy. Ever stocked up on cold and flu medication at TerryWhite Chemmart, Amcal, or Guardian because your co-worker (or the kids) got you sick? Our tickets are letting you know the best price. Browsing around Freedom or Harvey Norman trying to find the best deal on a couch for optimal Netflix viewing? You guessed it, that’s our work too. All told, Last Yard is used in over 7000 stores, across 140 brands in Australia and New Zealand. We’ve been around for a long time and we know retail. We’re in the stores you know, so where did we come from? Our story is a simple oneLast Yard began twenty five years ago, with one man who wanted an easier way to create promotional tickets in store. It was the... --- ---