Case Study – Bing Lee
Case Study | Bing Lee
Bing Lee is an Australian electronics retailer, focused on providing customers with affordable products. Bing Lee’s previous ticketing process was based on centrally printing promotional material and sending it to stores. As the store network has grown and technology has progressed, this manual process proved to be inefficient, unscalable, and outdated.
By engaging with Last Yard, Bing Lee has seen a significant improvement in ticketing operations. The Last Yard platform streamlines procedures by integrating with Bing Lee’s data sources and automating promotional material creation, saving the retailer time and money.
10,000 hours saved per year on in-store promotional related work
Approximately $250,000 saved annually
Problem
The previous process did not differentiate inventory from store to store, requiring staff to manually sort through tickets to determine what was relevant to them. Additionally, the replacement of missing or incorrect tickets required staff to manually write down product information and enter the details into the system to print.
Solution
Last Yard integrates with Bing Lee’s POS and PIM systems, the platform automation means that stores now only receive material that’s applicable to their stock, pricing and promotions. The Mobile Scanner software is used on the shop floor to instantly scan and print any missing or incorrect tickets.
Benefits
Stores now have a system in place which allows them to efficiently respond to price changes to stay competitive and allows for additional time to focus on the customer and selling. Head Office typically received constant complaints over the old process, they now receive nothing but praise.