Author Archives: Ben Hoffman

Creating in-store experiences with digital signage

Since making this blog post, SignIQ has changed its name to Last Yard.   Many brick-and-mortar retailers are starting to work on creating distinct in-store experience to better connect with their customers and to differentiate from competitors including eCommerce competitors. … Read More

The Psychology of Discounts

Since making this blog post, SignIQ has changed its name to Last Yard.   Humans seem to be wired to love getting a bargain. They hunt them out and make purchases based on the bargain, even when it is not … Read More

Why in-store ticketing is critical to shopper conversion

Note: Since writing this blog post, SignIQ has changed its name to Last Yard. Ticketing is one of the few opportunities retailers have to engage with their customers in the store. It is the silent salesman that guides the customer, … Read More